Hear From The Experts | What You Need to Know About UI UX Design Services
February 17, 2023
In today’s digital landscape, users have high expectations when it comes to the user experience. They want digital products and services that are easy to use, visually appealing, and provide a seamless experience across all devices.
UI/UX design plays a crucial role in meeting these expectations and ensuring that users have a positive experience with your brand. A good UI/UX design can improve customer satisfaction, reduce bounce rates, increase conversion rates and ultimately drive business growth.
We sat down with Commit Agency’s lead graphic designer, Matt, to get an expert look at UI/UX design services.
What is The Difference Between UI and UX?
Matt: UI stands for “User Interface” and UX stands for “User Experience.” Although UI and UX are sometimes used interchangeably, they are different. UI refers to the visual elements that come with a website, app, or other design.
Typefaces, color palettes, button styling, iconography, and more fall into this category. UX refers to the overall experience a user has with the product, which includes the research and the goal setting, tailoring to different personas, journey maps that show the user interaction and flow throughout the experience, user testing, ensuring quick load times and ADA compliance.
Simply put, the goal of UI/UX design is to make digital products and services easy and intuitive to use, while also providing a visually appealing and engaging experience for users.
What Are The Most Common Uses For UI/UX Design?
Matt: Within our agency, common applications of UI/UX design are for new websites or website redesigns. We usually begin the process by defining what the user needs – a brand new website, a redesign of a current site, an updated visual “reskin” of their current site, or a new microsite or landing page.
Then, we dive into the data and do some research with the client and users to determine where users are spending the most time on their current site, current pain points, navigation effectiveness, what pages are working, which could be combined, and more.
Finally, we work with the client presenting recommendations based on our research and data dive to ensure that everything we are acting upon aligns with their business goals.
What is The UI/UX Design Process Like?
Matt: Based on the finalized site structure and strategy, we develop 2-3 initial concept designs to present to the client. When the client chooses a concept direction, we make any necessary updates and continue to design out the rest of the site based on that creative direction and style guide.
All unique templates are custom designed in the agreed upon style. We also create flexible content sections, which are used as universal building blocks for basic content pages and any other pages that might be created post-launch. All templates and flexible content sections are developed with best practices, responsiveness, Core Web Vitals, ADA compliance, and more in mind.
What Goes Into Launching A New UI/UX Design?
Matt: Once the website is fully designed and developed, we enter two rounds of QA (quality assurance). Round one is an internal agency QA where the site is analyzed on different browsers, operating systems, screen sizes, mobile devices, and more to ensure that the site is showing properly in all conditions, and that content and copy are correct.
Round two is an external QA where the client and stakeholders are invited to go through the website on their own devices to double-check for any potential updates. Once both rounds of QA are complete and everyone gives the thumbs up, we launch the site to the public!
What to Look for in a UI UX Design Service Provider?
When choosing a UI UX design service provider, it’s important to look for a team with experience and expertise in the field. Here are a few things to consider:
- Portfolio: Look for a portfolio that showcases a variety of projects and demonstrates a range of skills, from user research to wireframing and prototyping.
- Process: Ask about their design process and how they work with clients. A good UI UX design team should be able to explain their process and be transparent about how they work.
- Communication: Communication is key when working with a UI UX design team. Look for a provider that is responsive and easy to communicate with.
- User Research: User research is a critical component of UI UX design. Look for a provider that includes user research in their process to ensure that the final product is tailored to the needs of your target audience.
- Testing and Iteration: Look for a provider that incorporates testing and iteration into their process. A good UI UX design team should be willing to make changes and revisions based on user feedback and testing.
UI/UX design services are essential in the digital marketing world. UI/UX designers help businesses create user-friendly and visually appealing digital products that meet the needs of their customers. When choosing a UI/UX design service provider, look for a team with experience, a clear process, good communication skills, a focus on user research, and a commitment to testing and iteration.
By hiring a full-service digital marketing agency like Commit Agency you’ll have access to design experts and data analysts who will take your UI/UX design to the next level.