The Ask
Dissatisfied with a recent out-of-state branding outcome, eegee’s partnered with Commit Agency to completely revamp the existing brand look, feel and voice across multiple platforms. After identifying an updated target audience, we rolled up our sleeves to turn vision into reality. A new website with loyalty-focused online ordering. Refreshed emails and consumer communications. Updated in-store print collateral. A cool vannette food truck, delivering deliciousness across the Valley and Tucson. The Squeeze, where the freshest news is delivered, was named and filled with relevant blog articles to drive user engagement. And as the new, vibrant brand came to life, we also embarked on an ambitious growth plan to introduce eegee’s to the Phoenix market via an aggressive (and super fun) social media strategy.
Already owning an active, creative and (perfectly) mischievous social presence, we were committed to enhancing and broadening eegee’s digital personality while retaining its die-hard audience and not dulling the brand’s trademark humor and edge. From in-depth industry research, ongoing original content capture, increased graphic design support, leveraging video content more prominently with in-feed GIFs, Instagram Stories and more, the result has been a bold and cohesive presence that is leading-edge visually and strategically (always).
