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April Fools Social Post

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Animated Social Posts

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Our renegade spirits embraced the opportunity to devise timely activations as part of a content strategy that included resetting how the brand maximized valuable user-generated content, giving new life to loyal fans’ most impactful visuals; launching a monthly social-only drip campaign that teased followers with hints and details about eegee’s Phoenix launch. Then, leaning into their audience’s well of cult love with an April Fool’s product launch post that not only received a mind-bending organic engagement rate of 25.6%, it generated primetime earned media with the content landing eegee’s in the opening block of major local newscasts.

During the first full quarter in 2021, engagement on Instagram maintained a nearly 6% engagement rate, with total engagements up 4% YoY. For context, industry averages for similar food and beverage accounts hovers closer to 1%. And, profile impressions on the platform alone jumped 22% YoY. On Facebook? A similar story: A nearly 6% engagement rate (industry average runs less than 1%) and web sessions up over 184% from the previous year.

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