Loading Image Magnolia Hotels | Marketing Case Study | Commit Agency

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Logo Design | Magnolia Hotels | Pure Hospitality | Case Studies | Commit Agency

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Magnolia Hotels, a boutique hotel chain with properties in distinct markets across the country, needed to differentiate itself from the growing number of boutique properties popping up in the cities where Magnolia had a presence. Following our brand definition process, a newly redefined brand was developed that leverages Magnolia’s independent selling proposition and localized personalities. The tagline “Pure Hospitality” was established after we defined specific guest touchpoints and experiences that evoke a feeling of homecoming and comfort. We then developed an experience design platform that supports the unique brand and built a site that reflects the updated brand direction with property-specific pages that give guests insights into what a stay there looks like.

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