Rebels Welcome

Are you looking to work with a team of renegades? Marketing revolutionaries whose intense passion and drive to amplify influence through exceptional brand experiences is ingrained in the DNA of every team member?

We’re that team

Why? Well, we believe in thinking differently when it comes to nurturing our brain trust by focusing 100% on developing each team member’s strengths. We use the CliftonStrengths® methodology and would love to tell you more about it – because we truly believe that from brand strategy, service design, social media and marketing services to advertising, brand positioning and digital strategy & implementation, it has helped us become the dynamic masterminds at-the-ready we are. Get an inside look at what strengths makes us exceptional below.

Let's Talk

David Ralls

President & Co-Founder

David Ralls

President & Co-Founder


Top Strength:
Maximizer

Welcome to Commit Agency! We appreciate your visit. It is hard to believe that we started the agency 20 years ago already and there is no question that every day has been filled with a different adventure (or ten). “Evolve or die” is the mantra that drives us. And it is a good thing because when we started our agency email was new, social media didn’t exist and Google was just a word babies said while slurring.

I am a numbers guy that has strategic vision to see opportunity for our clients. Opportunity that grows their business. It is the thing that drives me…finding the why for our clients to make a meaningful difference in their business makes me proud of our work, our team and our agency. We don’t settle for just ok and we constantly watch our client’s back. This philosophy has allowed me to build many friends in this business that were clients first. It really is those relationships built on trust with great people that make this business rewarding and fulfilling.

When not running the agency, I am spending time with my wife Deborah and two sons and a significant amount of my spare time is spent supporting charity boards including the Chandler Compadres and Phoenix Boys & Girls Clubs of Metro Phoenix. I have been recognized by the ASU Spirit of Enterprise Center with the Monster Entrepreneurial Award and was named one of America’s top 25 Most Influential Minds in the Hospitality Industry by HSMAI, the Hospitality, Sales and Marketing Association International and was recognized by Phoenix Business Journal 40 under 40. I am blessed to have been afforded the opportunity to get my MBA from Arizona State University’s W.P. Carey School of Business.

My client industry experience includes healthcare, hospitality, home building, retail, government, and nonprofit. Brands I have worked on include Destination, CIGNA, The Phoenician, Canyon Suites, Luxury Collection, Maracay Homes, Health Net, Hershey Entertainment & Resorts, Camelot Homes, Harrah’s Ak-Chin, Paddy O’ Furniture, Shasta Pools, Magnolia Hotels, NextCare Urgent Care, Santé, State of Arizona Department of Health Services, Aetna, Forever Resorts and many others.

Elaine E. Ralls, Ph.D.

Co-Founder

Elaine E. Ralls, Ph.D.

Co-Founder


Top Strength:
Positivity

“Everything will be alright in the end so if it is not alright it is not the end” — The Best Exotic Marigold Hotel….. favorite quote of mine from the movie. As a co-founder, I get to support our team and work with leadership development plans that allow them to stretch and grow and be their best for each other and for our clients. I love how forward-thinking Commit’s team is, and that we have built so many long term and meaningful relationships with our team members, our clients and in our community.

My dissertation research was on measuring the effectiveness of marketing and advertising. At Commit, clients are committed to their own growth, actively involved, and crave results. Just like us.

Personally, I serve on the Pacific Southwest BBB and Bank 34 boards, support leadership development in the community, and enjoy living my “One Big Life” with friends and family.

Joel Coen

Chief Digital Officer

Joel Coen

Chief Digital Officer


Top Strength:
Analytical

As Chief Digital Officer for Commit, my focus is holistically generated from a desire to be at the bleeding edge of digital marketing. Throughout most of my career I have owned businesses, traveled extensively and been exposed to a lot of different situations. Being here at Commit has allowed me to combine my desire with my experience to provide the absolute best in overall digital marketing strategies. The challenge of navigating through multi-channel strategies to find the most efficient way to utilize our clients marketing dollar is one that I live for.

When I’m not blazing new trails online, I love spending time with my family and being outdoors. I’m also an avid 49ers fan (Don’t hate.) and love to head out on my ATV when I can.

Lanny Ward

Creative Director

Lanny Ward

Creative Director


Top Strength:
Empathy

After having studied photography and graphic design in college, I began my career as a designer and illustrator for a local newspaper. I went on to work for/with some of the top ad agencies in the Southwest—building and leading various teams of writers, designers, developers, photographers and others toward the best work possible. What I love most is working with clients to discover or rediscover the heartbeat of their brand. Even as a child, I remember being compelled to take my toys apart to see how they worked. I believe this innate curiosity has shaped who I am today. I love getting to the bottom of things to better understand how it works (or not). This ultimately ends up showing us what direction to point the ship. When not in the office, I love spending my time with my wife and kids, writing/playing music, or riding my motorcycle—all the while trying to learn how to live in the moment.

Janelle Brannock

Senior Director of Strategy

Janelle Brannock

Senior Director of Strategy


Top Strength:
Input

As someone who wrote her first “book” at age 8 and dreamt up a fictional superhero called Banana Man who went on wild escapades every Christmas Eve (honestly, I don’t even know), I get to write and tell stories for a living. Real stories that matter…and aren’t about weird banana-yielding superheroes. How cool is that?!

With stints as a former newspaper reporter, magazine editor and PR gal, my 20-year career has taken lots of twists and turns. Just like a good book, one might say. From covering grisly crime scenes as a police reporter to attending a presidential inaugural ball in our nation’s capital, my career path of finding and telling stories has taken me from Phoenix to Washington, D.C., and back again.

Today, I get to create content for Commit and our clients—white papers, webinars, publications, you name it—alongside an uber-talented group of creative geniuses. Along the way, I’ve been able to work on some amazing brands including McDonald’s, Pfizer, Make-A-Wish America, UnitedHealthcare, Nationwide Insurance and the U.S. Department of the Treasury.

In my downtime, you can find me curled up with a good book (shocking, I know), yelling at playing with my kids or enjoying a leisurely brunch with my better half. If I can find a sitter.

Carrie Kapp

Director of Client Services

Carrie Kapp

Director of Client Services


Top Strength:
Analytical

With more than 15 years of marketing and advertising experience, mama bear-in-residence, mercenary contract negotiator and client advocate, I oversee Commit’s account services team to keep projects on track, on budget and moving through the system to ensure client satisfaction. I also work with the media team to ensure analytics are always utilized to provide maximum return on investments. My hospitality expertise has been utilized for clients such as Two Roads Hospitality, Hershey Entertainment & Resorts, Bedford Springs Resort and Costa d’Este. An avid DIYer, I have been known to spend my off-time remodeling bathrooms and even building a swimming pool when not running my daughter to dance class or off-roading with my husband.

Justin Lee

Director of Social Media & Content Strategy

Justin Lee

Director of Social Media & Content Strategy


Top Strength:
Strategic

Food, travel, writing, design, social media—my life splashed across a six inch bumper sticker would likely include a few of these words.

From senior publicist to account executive, in-house hospitality marketing leader to freelance creative consultant, I’ve been fortunate to live a life full of experiences that have allowed me to arrive at where I am today here at Commit. A writer to the core, I’ve also been fortunate enough to have my byline appear in outlets like Phoenix Magazine—where I enjoyed the unique pleasure of being the publication’s dining critic, 2014 to 2015—to Phoenix Home & Garden Magazine, Modern Luxury Scottsdale, Java Magazine, and many others.

As Commit’s Director of Social Media and Content Strategy, my job is to set the tone and strategy for my department. From the content we develop and manage for our clients, to the data we analyze and build upon, I benefit from the best of both worlds—not only do I get to work in a field that distills everything I love, but I also get to lead an incredible team of creatives, enthusiasts and data wonks, constantly looking for new ways to learn and grow.

Born and raised in Phoenix, with a brief detour in New York City and extensive travels in between, in my free time you can track me bouncing around town with friends on a never-ending adventure to find the best food (and cocktails), traveling to fun and far off new places, cooking at home, and or frankly, recharging at home in my sweats with Uber Eats at the ready. (Don’t repeat that last part.)

Sayo Akao

Social Media Account Specialist

Sayo Akao

Social Media Account Specialist


Top Strength:
Restorative

Additional Strengths:

Empathy Connectedness Learner Intellection

Shannon Aldrich

PHP/Web Developer

Shannon Aldrich

PHP/Web Developer


Top Strength:
Achiever

Additional Strengths:

Strategic Learner Ideation Analytical

Heidi Anderson

Senior Copywriter

Heidi Anderson

Senior Copywriter


Top Strength:
Achiever

Additional Strengths:

Strategic Learner Intellection Relator

Melinda Carter

Content Coordinator

Melinda Carter

Content Coordinator


Top Strength:
Positivity

Additional Strengths:

Discipline Activator Maximizer Woo

Nick Christensen

Social Ads Specialist

Nick Christensen

Social Ads Specialist


Top Strength:
Empathy

Additional Strengths:

Developer Adaptability Includer Maximizer

Kayley Greene

Digital Implementation Specialist

Kayley Greene

Digital Implementation Specialist


Top Strength:
Achiever

Additional Strengths:

Futuristic Significance Discipline Positivity

Richard Haynie

Associate Creative Director

Richard Haynie

Associate Creative Director


Top Strength:
Ideation

Additional Strengths:

Self-Assurance Strategic Relator Learner

Alyce Iwanaga

Senior Account Manager

Alyce Iwanaga

Senior Account Manager


Top Strength:
Responsibility

Additional Strengths:

Consistency Harmony Discipline Achiever

Kaitlin Kelly

Developer

Kaitlin Kelly

Developer


Top Strength:
Achiever

Additional Strengths:

Strategic Learner Positivity Developer

Ray Kinzie

Office Manager

Ray Kinzie

Office Manager


Top Strength:
Analytical

Additional Strengths:

Harmony Achiever Responsibility Consistency

Robby Leffew

Digital Implementation Specialist

Robby Leffew

Digital Implementation Specialist


Top Strength:
Empathy

Additional Strengths:

Consistency Relator Arranger Analytical

Danielle Leyva

Account Manager

Danielle Leyva

Account Manager


Top Strength:
Woo

Additional Strengths:

Discipline Context Communication Developer

Lindsey Lubenow

Media Director

Lindsey Lubenow

Media Director


Top Strength:
Strategic

Additional Strengths:

Analytical Arranger Maximizer Relator

Meredith Oechsner

Digital Marketing Strategist

Meredith Oechsner

Digital Marketing Strategist


Top Strength:
Empathy

Additional Strengths:

Achiever Learner Responsibility Intellection

Amy Perez

Account Manager

Amy Perez

Account Manager


Top Strength:
Empathy

Additional Strengths:

Harmony Relator Maximizer Arranger

Catherine Ralls

Operations & Project Manager

Catherine Ralls

Operations & Project Manager


Top Strength:
Relator

Additional Strengths:

Strategic Arranger Responsibility Maximizer

Jess Slapke

Senior Account Manager

Jess Slapke

Senior Account Manager


Top Strength:
Achiever

Additional Strengths:

Discipline Maximizer Analytical Focus

Tatum Snodgrass

Senior Blog Writer

Tatum Snodgrass

Senior Blog Writer


Top Strength:
Strategic

Additional Strengths:

Futuristic Achiever Maximizer Ideation

Matt Walker

Designer

Matt Walker

Designer


Top Strength:
Analytical

Additional Strengths:

Strategic Learner Input Relator

Cody Weaver

Social Media Content Specialist

Cody Weaver

Social Media Content Specialist


Top Strength:
Futuristic

Additional Strengths:

Strategic Competition Activator Ideation