One of the toughest things about working in the digital marketing space is keeping up with the constant changes that take place.    There are a few tools we use internally to help us manage this influx of information, and one of those is Search Engine Land, which puts on several events around the world […]

So you want to start a podcast? Well, you’ve come to the right blog post! Podcasting is an excellent avenue for people to share the things they’re passionate about. Whether it’s about movie reviews, digital marketing tips, scary campfire stories, roundtable discussions on sports or anything in between, there is an infinite amount of topics […]

“We live in an age of SEO, and it’s really easy now to just write for the search term.”    So true!    “So, how do you marry ‘this is cool’ versus ‘this is necessary,’ and make them both daily and habitual?” – Hearst Chief Content Officer Katie Lewis   Among the cheeky “throw out […]

Tiktok has taken the world by storm and marketers are taking notice. With over 1 billion downloads across the globe, the video app known for short-form content is on its way to competing with the top dogs like Facebook and Youtube.    What is it, exactly?   Tiktok describes itself as a short-form mobile video […]

You’ve set up your new Youtube business account. Yay! Now you’re ready to start creating content.   But, wait. Where do you even begin?   You could start filming and see where it goes, or you could have a structured content plan that will keep you on track to post on a regular basis. We […]

Google My Business (GMB) has quickly become one of the most essential communication tools for all types of companies. Since its inception in 2014 GMB continues to evolve and is now considered by many to be the most important digital asset for a business. 

Brand, branding, and brand identity are not synonymous. Brand identity is the visual representation of your brand, including logo marks, color scheme, and other business design attributes. Branding is the consistent, ongoing process of executing and evolving your identity.    When you think of some of the most iconic brands, you probably do think of […]

Website design is more than choosing a layout and adding pretty photos. It’s about creating something that will resonate with the consumer, educate them on who you are, and ultimately guide them to make a purchase. Whether you’re looking into a website remodel or starting from scratch, here are five of our top tips to […]

Frankly, it’s easy to dismiss—let alone roll our collective eyes at the mention of—influencer marketing on social media. At a shallow glance, it seems everyone is trying to crack the influencer gold mine, gaining access to exclusive hosted experiences, free products or direct compensation.   A deeper reality, however, shows that social influencer marketing isn’t […]

As we dive deeper into the digital age, it’s important to stay on top of the emerging trends. Why is that, you ask? Because if you don’t, the competition will. And while some marketing trends can be ignored, others simply can not.    So, what hospitality marketing trends should you be directing your attention to? […]

When it comes to social media, a world never standing still—and accelerating faster than ever—how do you establish what true success looks like? How do you begin to measure something that is, by nature, a moving target?   Is your goal to sell more products? Generate qualified leads? Drive website traffic? Increase brand awareness? Grow […]

Has this ever happened to you? You’re picking up your kids—from the bus stop, camp, or school—and you see them coming towards you with a strange look on their face. Could it be? It is! They’re smiling and excited. Now they’re waving! Wow, parent of the year over here. Suddenly as they get within huggable […]