What to Look for in a Branding Agency

Tatum Snodgrass
August 16, 2018

If your company were a celebrity, who would they be? Upbeat and headstrong Reese Witherspoon? Cool girl Selena Gomez? Warm and fuzzy with some “street cred” like Martha Stewart?   This is a fun game to play when discussing your company’s brand identity with your internal team. It poses the challenge of describing your brand […]

Read More

3 Unique Ways to Market Your Small Business Online

Tatum Snodgrass
August 9, 2018

Instagram posts, Instagram ads, Instagram stories, Facebook live, Google My Business, Pinterest, Yelp… help? There are so many ways to market your small business online, but for even the savviest business owner it can be difficult to know where to start.   Should you start posting on Instagram? Would Yelp ads be beneficial? You could, […]

Read More

Are you Ready to Hire a Marketing Agency? Take this Quiz to Find Out.

Melinda Carter
August 2, 2018

The saying “there’s not enough time in the day” holds true for pretty much any business owner, especially those who are convinced they can manage multiple roles to save a buck. While it might sound feasible to run your business and handle the marketing, in reality, it’s a pretty big task to take on. In […]

Read More

How to Personalize Your Email Campaign

Tatum Snodgrass
July 24, 2018

Have you ever had a conversation with someone you just met who remembered your name?   “It was so nice talking with you, Tatum.”   “Tatum, where did you get that skirt?”   That’s me! I’m Tatum! For most, hearing their name said out loud is the sweetest sound.   Even sweeter now that it […]

Read More

Can You Remove Negative Google Reviews?

Mitch Loar
July 17, 2018

It’s no secret that product and service reviews play a heavy role when customers are making decisions. In fact, studies show that the majority of customers will refuse to do business with you if your local listings have a handful of negative reviews.   Consumers are doing more research before purchasing than at any other […]

Read More

5 Questions to Ask Before Rebranding Your Company

Tatum Snodgrass
July 10, 2018

It’s inevitable that a company will undergo a rebrand at least once in its lifetime. Sometimes it occurs because the company discovers who they are and what they stand for after they’ve launched. A rebrand can also take place when a company has outgrown its current brand.   Some of the world’s most iconic brands […]

Read More

The Goal of Integrated Marketing Campaigns

Janelle Brannock
July 3, 2018

It’s Friday afternoon, and you find yourself hopping over to Facebook for a quick scan before heading home for the weekend. As you scroll through your feed, you see an ad for that popular new craft cocktail bar you’ve been wanting to try.   A couple hours later, you find a flyer for that same […]

Read More

How The Best Digital Marketing Agencies Stand Out

Mitch Loar
June 28, 2018

Digital marketing is the lifeblood of many businesses in today’s screen driven world. As a digital marketing agency, helping businesses leverage the internet as an effective growth tool is your sole responsibility. The competition is fierce and the landscape is ever-changing. We’ve recognized three things that contribute to an agency standing out in this competitive […]

Read More

How You Can Start Using Instagram TV Right Now

Nick Christensen
June 25, 2018

In case you missed the big reveal this week, we’ll bring you up to speed. Instagram Television, or IGTV for short, is Instagram’s entry into the longer-form video world. It’s a video content hub that will highlight videos from all types of creators.   Hoping to rival with other video competitors such as YouTube and […]

Read More

Why Your Agency Should Be Focused On Brand Experience

Janelle Brannock
June 18, 2018

The experience is everything.   Simple, right?   You’ve seen the articles and stats that show today’s consumers prefer experiences over “things.” And you can’t deny that all those photos on Instagram of faraway places and thrilling adventures have sparked a little #wanderlust in your soul. Because you want to have those same experiences, too. […]

Read More

How to Develop a Brand That Sticks

Tatum Snodgrass
June 11, 2018

Quick—think about your top three favorite brands. Aaaand go!   Now, think about what they all have in common. Are you drawn to one particular product or service? Do you align with the company’s values and thus have interest in the brand as a whole? Chances are if you’re a brand loyalist, it’s the latter. […]

Read More

Google Mobile First Indexing: What You Need to Do Now

Jonathan Dunn
June 6, 2018

Since its inception, Google has looked at the web through a desktop-first lens, but going forward, this won’t be the case. Google recently announced that after a year and a half of development, it’s beginning to transition websites to its mobile-first index. In its own words, “Google index is similar to an index in a […]

Read More