Brand, branding, and brand identity are not synonymous. Brand identity is the visual representation of your brand, including logo marks, color scheme, and other business design attributes. Branding is the consistent, ongoing process of executing and evolving your identity.    When you think of some of the most iconic brands, you probably do think of […]

Website design is more than choosing a layout and adding pretty photos. It’s about creating something that will resonate with the consumer, educate them on who you are, and ultimately guide them to make a purchase. Whether you’re looking into a website remodel or starting from scratch, here are five of our top tips to […]

Frankly, it’s easy to dismiss—let alone roll our collective eyes at the mention of—influencer marketing on social media. At a shallow glance, it seems everyone is trying to crack the influencer gold mine, gaining access to exclusive hosted experiences, free products or direct compensation.   A deeper reality, however, shows that social influencer marketing isn’t […]

As we dive deeper into the digital age, it’s important to stay on top of the emerging trends. Why is that, you ask? Because if you don’t, the competition will. And while some marketing trends can be ignored, others simply can not.    So, what hospitality marketing trends should you be directing your attention to? […]

When it comes to social media, a world never standing still—and accelerating faster than ever—how do you establish what true success looks like? How do you begin to measure something that is, by nature, a moving target?   Is your goal to sell more products? Generate qualified leads? Drive website traffic? Increase brand awareness? Grow […]

Has this ever happened to you? You’re picking up your kids—from the bus stop, camp, or school—and you see them coming towards you with a strange look on their face. Could it be? It is! They’re smiling and excited. Now they’re waving! Wow, parent of the year over here. Suddenly as they get within huggable […]

Need a new website? What about someone to manage your social media accounts? From web design to social media management, full-service marketing agencies are here to make your life easier. And who doesn’t like the sound of that…   If you’re wondering what a full-service marketing agency can do for you, we’ve broken it down […]

I sat down with Commit’s Creative Director, Lanny Ward, to talk about when it may be time to rebrand your company and here’s what he had to say.   Melinda: What does it mean to rebrand?   Lanny: A lot of people think that a rebrand means a new logo, colors, fonts, things like that. […]

It is projected that in 2021, over 2.14 billion people worldwide will purchase goods and services online. Yes, you read that correctly, billion with a b. Of those billions of online shoppers, only a small fraction will ever come across your site. Of those that reach your site, an even fewer amount will actually purchase […]

The Valley’s foremost authority on brand strategy, experience design and amplification of influence, Commit Agency, has announced two new clients joining the agency’s roster in the second quarter of 2019. Amid a period of considerable growth, Commit is now the agency of record for Harrah’s Ak-Chin Casino and Chandler’s newly opened Flix Brewhouse.   The […]

Beautiful creative, a crafty subject line, and an offer that no sane person could pass up. How can an email marketing campaign fail with such creativity and generosity? Let’s discuss the future of email marketing and the use of AI (Artificial Intelligence) and Machine Learning. Knowing your customer is key Sending an email to their […]

Knowing when—and when not—to post content on social media can be an exercise in focus. To put a finer point on it: It’s always changing. The ebb and flow of social media, not to mention what platform we’re talking about, or the frequency in which you should post, creates a perfect storm of questions and […]