Instagram is a fantastic social platform, easily one of the top social apps I engage with on a regular basis. Whether I’m growing my personal brand or helping clients gain more exposure, one thing I’m always reminding myself is to not get sucked into the trap of focusing on Instagram “likes.” While they are a […]

Whether you’re a new business or have been around for some time, you know that not everything can be done in-house. Unless, you know, you have a superstar team that has multiple talents and the availability to work 40+ hours a week. Unfortunately, not everybody has that luxury. When time is slipping away and your […]

A good user experience is critical in today’s e-commerce world–and quite frankly, what consumers expect now from the brands they come in contact with.   What does it mean to have a good “user experience,” you ask?   In short, a good user experience means a consumer has a pleasurable interaction and experience with your […]

Take a moment to think about all the online searches you’ve performed in your lifetime.   Depending on your age, profession or life stage, it could be hundreds of searches a year. Thousands, even.   Thinking back on your own search history, what would you find? Would it reveal a glimpse into your own life […]

If you Google “2019 marketing trends,” you’re going to get 382 million results—give or take—that would likely take you months (years?) to read.   We like you, though, so we’re not going to do that to you. You’re welcome.   Instead, we put together our own list of next year’s big marketing trends that our […]

“Hey Google, what’s SEO?”   You could do this. Or you could outsource your SEO to the experts.   When you’re in the market for an SEO company, you’ll probably find that most companies know the basics of SEO, but what can you do to find the most effective company so you can see some […]

Amazon is taking over the world.   I could insert some startling fact about how much revenue the company brought in last year, but I’m sure you know it’s in the billions [you can click here if you’re interested in the numbers].   They’re the leading online retailer in the United States with no signs […]

Organic reach is at an all-time low across all social networks, which means social advertising is a major consideration for today’s marketing mix. Social ads provide a unique and creative way to get noticed by a highly relevant audience. It’s a daunting task to tackle, but sticking to some fundamental concepts will help set you […]

‘Tis the season for spending! Here are three surprising facts about holiday advertising that will make you want to reevaluate your seasonal planning.     U.S. retailers are expected to spend almost $6 billion in digital ads over Black Friday/Cyber Monday weekend   Wait…what? Six BILLION dollars. Yes, you read that correctly. Six billion (not […]

Imagine for a moment that you’re the CEO of a small company.   It shouldn’t come as a surprise, then, that your marketing budget is, well…more like “What marketing budget?” Your team is lean and tasked with being resourceful while also being effective at driving brand awareness and sales.   What do you do?   […]

For the past several months, many businesses have been chosen to receive small boxes containing Google Beacons from the one and only, Google. The businesses that have received these mysterious little boxes are wondering, what the heck do I do with it? If you are one of those confused business owners, I’m here to lend […]

With algorithm shifts, platform updates and other trends making waves at a speed that can be downright dizzying, it can be difficult to know what’s most important to your business. It’s a good thing, then, that we put together this comprehensive white paper on the 10 most important questions to ask your marketing agency. Because […]