Colors


#0b6db5

#8dd7f7

#2CD5C4

#FFCF62

#163f5d

Branding


Branding | Shasta Pools | Case Study | Commit Agency
Branding | Shasta Pools | Case Study | Commit Agency

Results


As the Valley’s most experienced pool builder, Shasta Pools turned to Commit Agency to help reposition the company and increase sales following a dip that impacted the entire pool construction industry during the economic recession. After the Valley housing market continued to recover, we had an opportunity to introduce Shasta to both new and prospective homebuyers and those who have been living in their homes for a while but, for any number of reasons, did not currently own a pool. Once Commit had fully defined and reimagined the new Shasta Pools brand, our team developed an integrated marketing campaign that shows homeowners what makes a backyard pool so special: the memories that are created—and the connections that are reinforced—in the backyard with the family swimming pool as center stage.

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