As part of The Phoenician’s landmark, multi-million dollar renovation—the largest property reinvestment since the storied resort opened in 1988—came an all-new destination spa like nothing else in the region. Commit was approached to develop and execute The Phoenician Spa’s new brand identity from scratch, including in-depth research, design work, content creation, new photography and a comprehensive social media strategy. Commit then designed an overall spa experience focused on guiding individuals through a truly personalized journey toward wellness. The result was a bold, cohesive brand infrastructure and social media framework that helped the new spa hit revenue goals, and more, ahead of schedule within months of engagement––including achieving and maintaining the coveted Forbes Five Star award. As importantly, The Phoenician Spa is leading Marriott® globally in spa revenue.