Crafting Your Brand Identity: The Art and Science of Logo Design
November 15, 2023
A well-designed logo reflects the company's mission through the right icon, color or proper font. This significance is why the process of creating a logo should be done thoughtfully and [...]
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Video Marketing: Amplifying Your Brand’s Storytelling
June 23, 2023
The rise of platforms like YouTube, TikTok and Instagram, coupled with the widespread accessibility of high-quality video recording devices, has transformed the way businesses engage with their target audience.
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How to Write Effective Sales Email Subject Lines
April 20, 2023
According to Mailchimp, the average email open rate across all industries is 21.33 percent. That means that, on average, nearly four out of every five emails go unread. It also [...]
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Repurposing Content: Tips From a Marketing Agency
April 6, 2023
The best content marketers seem to have blogs, videos, and whitepapers for just about anything. How do they do it? Spoiler alert -- they don’t start from scratch on everything [...]
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Should Your Brand Use an AI Content Creator?
March 8, 2023
The popularity of the new AI-based ChatGPT program has put artificial intelligence back in the headlines. As the idea of completely automated -- but incredibly lifelike -- speech is in [...]
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10 Ways to Optimize Your Online Presence
March 3, 2023
Everyone knows that it’s important to be available to customers online, but simply having an online presence only gets you so far. Why? Because every other business has an online [...]
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