Category: Create

Creative Director, Lanny Ward, working on client logo designs

Crafting Your Brand Identity: The Art and Science of Logo Design

November 15, 2023

A well-designed logo reflects the company's mission through the right icon, color or proper font. This significance is why the process of creating a logo should be done thoughtfully and [...]

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Two bloggers on digital tablet screen. Businessman with male guest recording a video blog on camera. Behind the scenes of a business vlog.

Video Marketing: Amplifying Your Brand’s Storytelling

June 23, 2023

The rise of platforms like YouTube, TikTok and Instagram, coupled with the widespread accessibility of high-quality video recording devices, has transformed the way businesses engage with their target audience. 

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A text window open on a desktop computer

How to Write Effective Sales Email Subject Lines  

April 20, 2023

According to Mailchimp, the average email open rate across all industries is 21.33 percent. That means that, on average, nearly four out of every five emails go unread. It also [...]

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Recycle Logo around a cartoon digital Phone

Repurposing Content: Tips From a Marketing Agency  

April 6, 2023

The best content marketers seem to have blogs, videos, and whitepapers for just about anything. How do they do it? Spoiler alert -- they don’t start from scratch on everything [...]

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AI content creator | cartoon robot

Should Your Brand Use an AI Content Creator?  

March 8, 2023

The popularity of the new AI-based ChatGPT program has put artificial intelligence back in the headlines. As the idea of completely automated -- but incredibly lifelike -- speech is in [...]

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Cartoon man standing on a pile of computers holding a flag

10 Ways to Optimize Your Online Presence  

March 3, 2023

Everyone knows that it’s important to be available to customers online, but simply having an online presence only gets you so far. Why? Because every other business has an online [...]

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