For more than 30 years, Paddy O’ Furniture has provided innovative and distinguished outdoor environments for tens of thousands of Arizonans. From chaise lounges and firepits to elaborate dining tables and expansive umbrellas, it became a one-stop shop for those who prioritized upscale outdoor living. As more outdoor furniture companies entered the market—both brick-and-mortar shops as well as online retailers—Paddy O’ needed to reposition itself to meet the needs of today’s consumers who want to find their bliss in their own backyard. Commit effectively consolidated the family of outdoor living brands into one new Paddy O’ brand, complete with a modern look that paid homage to the iconic shamrock mark it was widely associated with. The brand relaunch effort in October 2019 included a reimagined lifestyle campaign that consisted of TV, digital and social media, public relations and content that drove customers to the new, blissful experience they would find at any of the brand’s six locations across the Valley.