Harrah’s Ak-Chin Casino

PLAY FOR ALL

Marketing Strategy | Integrated Campaigns | Media Planning & Buying | Analytics

THE CHALLENGE:

Harrah’s Ak-Chin Casino was relaunched in 2018 after an extensive property renovation and development of an additional hotel tower to increase guest capacity. A previous agency developed a new tag as part of their Play For All.® relaunch, along with an animated creative execution and media campaign. Leadership felt the campaign and strategy was not sustainable to generate more player visits, overnight stays and revenue at a high ROI in the long term.

Television Production

COMMIT’S STRATEGY:

Commit Agency was hired in 2019 to leverage our strategic approach to business. Through our research, extensive mystery shop and campaign audit, Commit Agency developed a more effective and efficient integrated media campaign to improve audience targeting, media channels, messaging and overall brand experience. We then expanded on the new tagline to establish Harrah’s Ak-Chin Casino as the ultimate destination for Play For All.®, as well as their meaningful point of difference in Arizona with Caesars Rewards®, the nation’s #1 player rewards program. An integrated creative and media strategy was developed that worked within budget.

Outdoor


MEASURABLE RESULTS:

The deployment of this strategy successfully produced an increase in player visits, average spend and overnight stays via online bookings – all within the existing budget. The updated campaign direction also effectively distinguished them from the competition by highlighting their meaningful point of difference, Caesars Rewards®. Newly designed promotional campaigns focused on new card sign-ups reversed a 13-month decline in new player registrations and delivered one of the highest coin-in days of the year.

SOCIAL MEDIA


PRINT


Digital Display


Color Palette


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