Created from a consumer’s viewpoint, mapping your customer’s journey produces a visual storyline of every interaction a customer has with your brand. Each touchpoint is represented – from how consumers are initially introduced to your company through completed purchase and beyond. Every. Single. Moment.
Beginning with a whole lotta research, including analyzing the voice of your customers, employees and overall business, Commit will help you dive deep to discover every opportunity for improvement. This process not only outlines the entirety of the customer journey, but also helps you and your employees connect to your customers through a shared understanding of the customer experience.
Where are the pain points? What is already working well? How should your customers feel from point A to Z? Let’s start mapping and find out.