[NEWS] Top Phoenix Ad Agency Announces the Arizona State Fair as its Newest Client

April 26, 2022

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Commit Agency Tapped for New Marketing Partnership with Iconic Fall Event

CHANDLER, Ariz. (April 2022)—Commit Agency, the Valley’s foremost authority on brand definition, experience design and marketing amplification, is approaching the second half of 2022 with the addition of one of the state’s highest-profile annual events, the time-honored Arizona State Fair.

The iconic event, which draws millions of visitors statewide each October, has retained Commit Agency as it aims to surpass a record-breaking attendance milestone in 2021. Nearly 1.6 million people visited the Arizona State Fair last year, making it the second-most attended such event in the country, just behind the State Fair of Texas.

Taking into account highly-publicized safety measures and mindset related to COVID-19 and the news that the fair would remain hosted at the historic Arizona State Fairgrounds in downtown Phoenix, the fair’s attendance records are seen as even more of an accomplishment to take note of. Looking ahead with new attractions and the continued community-focused charity efforts planned this coming fall by the Arizona State Fair’s organizers, Commit Agency is proud and excited to partner on such a meaningful effort.

“When you have an opportunity to work with such a singularly iconic event that attracts millions of Arizona families over countless generations as the Arizona State Fair does, it is a partnership we couldn’t resist diving into,” said David Ralls, Commit Agency president. “As longtime Arizona residents ourselves, we are quite familiar with the beloved annual event and are excited for the challenge of taking it to the next level.”

Jen Yee, Assistant Executive Director of the Arizona State Fair, said “Combining creativity, passion and strategy sounds easy. Finding a team that can do it consistently is the trick and Commit has the talent and grit to help us set new records.”

“With everything now in motion, Commit has even more reason to be excited about what’s ahead this year for the Arizona State Fair,” Ralls added.

About Commit Agency

Commit Agency, founded in 1997, is a brand definition, consumer experience and marketing amplification agency that believes in thoughtfully designed consumer interactions informed by a well-defined brand create moments worth remembering and sharing. In today’s connected world, Commit brings brands closer to consumers through thoughtful and innovative digital and social experiences designed to move them to action. Based in Chandler, Ariz., Commit specializes in brand definition, brand strategy, creative, content marketing, data analytics, digital media, experience design, influencer marketing, social media, traditional media and web development. Learn more about Commit Agency online, or connect with the agency on Facebook, Instagram and Twitter.