Media Planning And Buying 101 | What You Need To Know
March 29, 2021
Every marketer wants to optimize their message and ensure it’s received by the widest relevant audience, at the lowest cost, possible. However, executing a flawless marketing strategy isn’t as simple [...]
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How to Create Compelling Content People Will Actually Engage With
March 10, 2021
The message is clear—simply producing content doesn’t guarantee anything. Creating blogs, videos, email marketing campaigns and other types of content don’t mean anything unless they strike a chord with those [...]
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5 Common Myths of Working with an Advertising Agency
March 1, 2021
If you’re thinking about hiring an advertising agency, you may be hearing some myths floating around out there in the marketing world. Well-meaning confidants sharing their own horror stories would [...]
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Generating Positive Customer Reviews | Strategies For Your Business
February 26, 2021
The importance of customer reviews cannot be understated. It's also critical to make sure those reviews are positive—a task much easier said than done, considering the fact that unhappy consumers [...]
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Why Influencer Marketing Is Even More Relevant in 2021
February 20, 2021
In 2020, despite some industry watchers to the contrary, influencer marketing not only survived, it thrived—growing into a global $10 billion industry. Due to changes in consumer behavior and society, [...]
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Tips For Improving Your Site’s Core Web Vitals
January 29, 2021
Marketers will have to continue to create great content and place that content on a site that meets Google’s specifications, which are known as Core Web Vitals. And if businesses [...]
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