It’s no longer a surprise that email marketing, especially when executed strategically and effectively, has the edge over old-school mailers. The digital nature of email allows for endless flexibility and [...]
Read MoreOf all the innovations in digital marketing that have emerged in recent years, marketing automation might be the most dramatic and impactful evolution yet. As the name suggests, marketing automation [...]
Read MoreIn our previous blog posts, we shared research on restaurant industry patronage across the United States, including why it’s important to build loyalty with existing diners. In addition to the [...]
Read MoreBy now you’ve probably heard the news that billionaire Elon Musk is in the process of buying social media giant Twitter. For a lot of people, this story has turned into [...]
Read MoreBrand awareness and brand recognition are parts of the brand itself. Without a high level of brand recognition, a brand can’t exist. Simply put, if the brand doesn’t resonate in [...]
Read MoreProgrammatic advertising enables you to buy ad space using a demand-side platform (DSP) that leverages data insights and algorithms to reach the right users. This automatic process serves ads in [...]
Read MoreReady to Conquer 2021? We did the research so you don’t have to. Check out our list of the top trends shaping marketing in 2021.
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