Doing it for the ‘Gram: Most Insta-Worthy Spots in Phoenix

October 4, 2019

You know what they say: Instagram, or it didn’t happen.

The Prada “store” in Marfa, Texas, Sketch restaurant in London, the Rose Main Reading Room at the New York Public Library, Las Vegas’ Neon Museum, or, anywhere in Iceland, Morocco, or Santorini, Greece. What do these locations share in common? Each are bucket-list destinations not simply for what they are, but for what it means to broadcast that you were there through the shared experience of social media.

These days the art of capturing our daily lives in compelling and creative ways is as much an expression of who we are as it is a visual report card of what actually happened, or where you happened to be. In an increasingly proactive effort by cities, businesses, and landmarks old and new, every place from your local art museum to your favorite taco shop are looking to tap into the zeitgeist, attempting to translate some of that cultural frenzy for Instagram bait into attendance, sales and awareness.

And, the Phoenix area is no exception. Most people think of cowboy boots and cacti when they envision what they’ll discover here. That may be true, but it’s only part of the region’s growing—and diversifying—urban story. There’s so much more to explore, including unique restaurants, luxury hotels, cultural hotspots, and stunning views.

Whether it’s your first time in Phoenix or you’re looking for new places to explore, this list of Insta-worthy spots won’t disappoint. So grab your smartphone, or your DSLR, and let’s start sharing.

Phoenix Instagram Spots

1. Roosevelt Row

In downtown Phoenix, Roosevelt Row is a walkable area featuring murals, art and cultural events in an urban setting.

2. Papago Park

Hike to the hole in the rock at Papago Park and take in the view of the city. Papago Park, located in south Scottsdale, is known for its short hikes and scenic rock formations.

3. Gilbert Water Tower

Located at Water Tower Plaza in Gilbert, the area also features a family-friendly community park.

4. LOVE Sculpture

Scottsdale Civic Center Plaza, located in Old Town Scottsdale, features restaurants, open grass areas, fountains and benches for sitting. Stop at the LOVE sculpture for a photo!

5. Pool Mural at Hotel Valley Ho

Hotel Valley Ho is a modern Scottsdale hotel with a retro vibe. The “It’s Always Sunny In Scottsdale” mural is a classic photo op.

6. Desert Botanical Garden

Beyond the saguaros and barrels, you’ll see all types of cacti at Desert Botanical Garden.

7. Royal Palms Resort and Spa

Blue cobblestone pathways and rows of palm trees greet guests of this beautiful boutique hotel. With bougainvillea and quaint architecture, there’s a beautiful backdrop around every corner.

8. Camelback Mountain

The reward for hiking up Echo Canyon Trail is a stunning view at the top. Camelback Mountain is an iconic Arizona spot.

9. Tempe Town Lake Pedestrian Bridge

Located near Arizona State University, this bridge is a great lookout spot. Capture the architectural beauty by standing on the north or south shore.

10. Tovrea Castle

A castle in the desert? Shaped like a wedding cake? It’s true! If you haven’t been to this historic castle, it’s a must-see when you’re in Phoenix.


Commit Agency is a full-service advertising agency located in the Phoenix, Ariz., metro area that believes thoughtfully designed consumer interactions informed by a well-defined brand create moments worth remembering and sharing.