Why Your Agency Should Be Focused On Brand Experience

Janelle Brannock
June 18, 2018

The experience is everything.   Simple, right?   You’ve seen the articles and stats that show today’s consumers prefer experiences over “things.” And you can’t deny that all those photos on Instagram of faraway places and thrilling adventures have sparked a little #wanderlust in your soul. Because you want to have those same experiences, too. […]

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Why We Need to Understand and React to Consumer Behavior

Joel Coen
May 18, 2018

When I was in college, one of the first things I learned when it came to advertising was that in order for an ad’s conversion rate to remain consistent, you would have to double your ad frequency every every couple of years.   That was 20 years ago, and I can say that based on […]

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[NEWS] Commit Agency Wins 8 ADDY Awards from Phoenix Ad Club

Janelle Brannock
March 9, 2018

Commit Agency took home eight ADDY Awards yesterday, March 8, at the annual awards gala held at the Phoenix Art Museum. The ADDY Awards are put on each year by the Phoenix Ad Club and recognize the best of Arizona advertising.   Commit was awarded trophies for the following:   Category Client Award Packaging Campaign […]

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How to Deal with Negative Reviews (The Right Way)

Wynter Holden
December 14, 2017

Seeing a negative review of your business is like getting dumped by your high school sweetheart. It feels like the end of the world – even though it’s probably not.

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Boutique Hotels and OTAs: Love Affair or Fatal Attraction?

Commit Agency
July 7, 2017

Many boutique hotels have a challenge when it comes to OTAs (Online Travel Agents). We often get the request to stimulate direct bookings, that boutique owners do not want OTA business. Big mistake. Huge. In this piece, I’m going to explore and implore the reasons why it is vital to embrace the OTA and how […]

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Reconnecting With the Art of Story

Janelle Brannock
April 11, 2017

Everyone loves a great story, right? Even as a baby, you undoubtedly stopped fussing as soon as someone read to you the soothing first line of “Goodnight Moon.” Throughout your early childhood, you probably listened attentively to your teachers, parents and others read aloud to you. And if you’re anything like me or my kids, […]

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Customer Experience Prevails (Again) in New Studies

Janelle Brannock
April 7, 2017

According to some recent studies, great customer service and brand experiences are the main drivers of purchase decisions. This, of course, is something we’ve written about time and again. So it’s not really news to us (or to you, if you’ve been checking in on our blogs occasionally), but the findings are just as exciting […]

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We’ve Changed the Way We Discover Experiences

Janelle Brannock
March 6, 2017

Remember the days when you’d break out your AAA TripTik (actual paper maps!) and plot out all the places you’d go on your upcoming vacation? I would methodically use my yellow highlighter to trace my route and circle my planned stops along the way. We’ll go to that hotel, stop here for dinner, then take […]

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The Progressive C-Suite

Janelle Brannock
February 13, 2017

Experience is the teacher of all things. ~Julius Caesar We are evolving to the point in our society where experience is everything. I and countless others place more value (and spend more money) on “experiences” over “things.” Great experiences—big ones and small, indulgent and simple—make you happy and fill your brain with wonderful memories that far […]

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Getting Back to the Idea of Hospitality

Commit Agency
February 1, 2017

At its most basic definition, hospitality is “the friendly and generous reception and entertainment of guests, visitors or strangers.” The notion of hospitality has been around for thousands of years, dating back to an era where it was common to break bread with strangers and invite them into one’s home for nourishment and shelter. Hospitality […]

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The eXperience Factor: Consumer Voice Shakes the Marketing Industry

Commit Agency
January 27, 2017

You may have noticed that in certain industries and locations, your Google search results have changed a little.  For instance, if you’re specifically searching for “good” businesses in the hospitality industry (like hotels and resorts), Google will serve those results up to you with a filter of a 4+ star rating, so that those places […]

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What We Can All Learn from Warby Parker

Commit Agency
January 25, 2017

Just a couple days ago, I was talking to a friend of mine about what makes a brand stand apart. “You have to go down a path far enough that the competition can’t—or won’t—follow,” he said. There are just three ways a brand can truly differentiate, as he described it. You have to be the […]

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