“Yeah, we do social media…”
What does that even mean?
Good question. Sure, a lot of agencies “do” social media, but the actual management of social media can mean different things to different people.
Posting on Facebook is not “doing” social media. Having one-way conversations with our followers is not “doing” social media.
So then, what is social media management? It’s building communities and engaging with like-minded people who are hungry for awesome content. It’s creating environments where people share information and have conversations.
Here at Commit, before we even get started on posting anything, we have to hit the pause button and develop the strategy. And if you’ve heard us talk about “strategy before tactics” before, it’s because it’s that important. Yes, we realize we’re a broken record (#sorrynotsorry).
For us, we need to take a look at the whole picture and determine how (or if) social media plays a part in reaching our client’s goals. Once we’ve determined that social media is, in fact, a critical channel, our team gets to work developing the strategy and style for social media efforts going forward. This helps our social media mavens (and maestros) develop content that is consistent with what’s being presented on all other marketing channels. The last thing we want is for our communications to be inconsistent and confusing for consumers.
During this process, our social media team evaluates all channels to find the perfect fit for each client. One size does not fit all in this scenario, which means a company shouldn’t be on Instagram “because everyone is on Instagram,” because 1) everyone is not on Instagram, and 2) that’s just the wrong mindset, period.
Instead, our clients come away with a rock-solid social strategy built around them, and our team gets to work carrying out that strategy. That’s what we call #winning.