BRAND

Because the distinct lime green cabs were well-known in Phoenix and Tucson, we integrated the color into the logo and design for the new service. Our expert creative team designed a new logo that would represent Discount Ride in iTunes and Google Play as well as every customer touchpoint.

EXPERIENCE

A new website was developed specifically for Discount Ride, which allows consumers to not only book a ride but to calculate their ride fare and even download the app for additional savings. Content on the website provides information on all of the options passengers have when it comes to their ride so they aren’t met with any surprises.

AMPLIFY

To launch this new service in a big way, Commit developed an integrated campaign that would swarm the Phoenix market with this new brand. A social media “takeover” on Discount Cab’s social accounts kicked off the effort, combined with targeted social advertising using custom and lookalike audiences. The launch campaign also included driver recruiting events, public relations, in-vehicle collateral, digital media, email and a partnership with Circle K that featured a short video promo prominently displayed in the high-traffic beverage station at several Circle K locations across the Valley.

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