For four years, Scott Campbell Jr. was captain of the notorious fishing vessel Seabrooke as seen on the Discovery Channel’s critically acclaimed series “Deadliest Catch.” Fast forward to 2015, when Campbell and two lifelong friends from his early days in Walla Walla, Wa., realized their coolers weren’t doing the one thing that they were supposed to do: keep things cold. For these three extreme outdoor adventurers—Steve West is known as the foremost authority on North American big game hunting, and Mike West is the west’s leading outdoor cooking guru and CEO/Owner of BBQ Island—that just wasn’t acceptable. Their solution? Design a cooler that trumps expectations where the rest of the market falls short. That even includes developing a custom cooler for MasterCraft that fits inside the under-seat cooler storage on all XSeries and XStar decks dating back to 2004—something no other high-end cooler could do.
Cordova Coolers was born, and they turned to Commit Agency to launch this new brand and amplify its presence, especially for outdoor adventurers.
Commit Agency created unique cooler tags and packaging that evoked a sense of adventure.
To help bring these premium coolers to the market, Commit developed an e-commerce website where adventure-seekers can see all of the available options and choose the cooler that fits their needs. The new website, which launched in 2016, generated more than $30,000 in revenue.
An adventure-centric content strategy defined by Commit Agency helped grow its social presence across Instagram, Facebook and Twitter. In under a year, the agency had achieved tremendous social growth, from zero followers at Day One to nearly 13,000 social fans across the various platforms. The successful approach incorporates user-generated content, once-in-a-lifetime sweepstakes and cross-promotions with BBQ Island and Scott Campbell Jr.