Commit Agency created unique cooler tags and packaging that evoked a sense of adventure.


To help bring these premium coolers to the market, Commit developed an e-commerce website where adventure-seekers can see all of the available options and choose the cooler that fits their needs. The new website, which launched in 2016, generated more than $30,000 in revenue.


An adventure-centric content strategy defined by Commit Agency helped grow its social presence across Instagram, Facebook and Twitter. In under a year, the agency had achieved tremendous social growth, from 0 followers at Day One to nearly 13,000 social fans across the various platforms. The successful approach incorporates user-generated content, once-in-a-lifetime sweepstakes and cross-promotions with BBQ Island and Scott Campbell Jr.