It started as a group of friends passionate about grilling and grew into what is now Arizona’s premier BBQ store. With three locations in the Phoenix metropolitan area, the owners of BBQ Island needed a partner to create a unified brand presence to take them to the next level.
Over the course of a year, BBQ Island opened its third location, launched a subscription service and led grilling classes for throngs of barbecue fanatics.
One of the company’s store managers is also a professional grill-master and develops lip-smacking recipes, which are brought to life via video shared on the company’s social media accounts (Talk about tasty!). Commit developed social content promoting the company’s opening of its third location, new products as well as its grilling classes that were typically sold out.
Over the course of the agency’s engagement, website traffic from social channels grew 30 percent year over year.