Over the course of a year, BBQ Island opened its third location, launched a subscription service and led grilling classes for throngs of barbecue fanatics.

One of the company’s store managers is also a professional grill-master and develops lip-smacking recipes, which are brought to life via video shared on the company’s social media accounts (Talk about tasty!). Commit developed social content promoting the company’s opening of its third location, new products as well as its grilling classes that were typically sold out.

Over the course of the agency’s engagement, website traffic from social channels grew 30 percent year over year.