With myriad homebuilders churning out new homes throughout the Valley of the Sun, Porchlight Homes wanted to break away from the pack of “cookie cutter” builders by bringing to light its unique craftsmanship and dedication to fostering lasting connections within their individual communities.
Commit Agency sought to help reposition the brand in a way that clearly differentiated it from other homebuilders, building on its foundation of craft, connectedness and devotion—to its purpose, its vision and to those who choose Porchlight Homes to build the home of their dreams. Commit developed a new website that not only highlighted each community and the available homes, but the actual lifestyle homeowners will enjoy in their own Porchlight home. Commit used a custom mix of organic search, social media and content to drive prospective homeowners to Porchlight Homes to explore more.
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Through unique storytelling, eye-catching visuals and a newly established meaningful point of difference, social engagements grew more than 3,000 percent, organic search increased by 50 percent and website traffic jumped by 196 percent.
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