Paddy O’ Furniture

For more than 30 years, Paddy O’ Furniture provided innovative and distinguished outdoor environments for tens of thousands of people in Arizona and Tennessee. From chaise lounges and firepits to elaborate dining tables and expansive umbrellas, it became a one-stop shop for those who prioritized upscale outdoor living. But as more outdoor furniture companies entered the market—both brick-and-mortar shops as well as online retailers—Paddy O’ needed to reposition itself to meet the needs of today’s consumers.

Commit effectively consolidated the family of outdoor living retailers into one new Paddy O’ brand, complete with a modern look that paid homage to the iconic shamrock mark it was widely associated with. After identifying its exclusive Bliss Cushion as its meaningful point of difference, the brand relaunch effort included a reimagined lifestyle campaign that consisted of TV, digital and social media, public relations and content that drove customers to the new, blissful experience they would find at any of the brand’s six locations across the Valley and two locations in Nashville.

In preparation for this exciting rebranding and positioning initiative, a new website was launched with a focus on online shopping and user experience, immediately generating a massive increase in online sales. Even throughout the pandemic, both online and in-store sales remained strong.

Within four years of working with Commit, revenue doubled.