Distinctive Design, Timeless Luxury

Mountain Shadows

The Challenge:

Mountain Shadows leadership was looking for a marketing partner to define the resort’s story after undergoing a complete redevelopment. Commit Agency was tapped to develop a strategic experience design strategy to help the resort create moments worth sharing.

Experience Design:

A collage of interior ascetics
A collage of interior ascetics

Commit’s Strategy:

Beginning with a new, elevated brand that could create boldly distinctive luxury experiences at critical guest touch points, Commit worked directly with Mountain Shadows’ stakeholders to create functional and experiential moments within an artistic environment that encourages connections – enhanced by a staff attuned to the discerning desires and the creative tastes of its guests. Social look, feel and voice. A sense of arrival. Guided scripts for intuitive guest interactions. Gallery curation, restaurant take-away boxes and on-property enhancements to create the “moments-between-moments” guests remember. Wayfinding and pool area enhancements that honor the mid-century aesthetic. From infused waters at valet to a stylized ice cream cart, every touchpoint was designed for brand lovers who seek uncommon experiences and rejuvenation.

Visual Direction:

Interior of room with a tv and seating
Exterior view of the pool and mountains
A view of the mountains from a golf course

Measurable Results:

The result was a holistic experience that integrates and amplifies the resort’s brand story and aspirational category frame of reference as Paradise Valley’s most distinguished urban lifestyle resort.

Creating Moments Worth Sharing:

women walking out double doors and someone working on a computer

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