The Challenge:
In early 2020, the Maricopa County Elections Department needed to educate eligible voters about the upcoming Democratic Presidential Preference election and, in turn, generate a notable turnout.
In early 2020, the Maricopa County Elections Department needed to educate eligible voters about the upcoming Democratic Presidential Preference election and, in turn, generate a notable turnout.
Using post-election voter satisfaction surveys and other primary and secondary research, Commit developed a strategic marketing communications plan designed to achieve critical goals and objectives regarding voter turnout and satisfaction with the election process.
Commit created the Be Ballot Ready campaign platform that launched in January 2020, which educated eligible voters about the upcoming elections and empowered eligible voters to visit BeBallotReady.Vote to get comprehensive information about how and where to vote. The fully integrated campaign included advertising across broad awareness and targeted media channels including TV, radio, print, outdoor, digital and social. Commit also redesigned the iconic “I Voted” sticker released in time for the 2020 Primary Election.
The campaign was deemed a tremendous success in educating voters about their options (thereby decreasing the volume of incoming calls from voters to the Elections Department) and helped achieve historic voter turnout. Not only that, but the Be Ballot Ready campaign received both local and national recognition, including a Silver ADDY Award from the Phoenix Ad Club as well as being recognized by the National Association of Counties in the “Civic and Public Information” category. Due to the success of the campaign supporting the 2020 election cycle, Commit Agency was again called upon to evolve the campaign to support the 2022 and 2024 election cycles.
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