Art Direction
Market Research | Branding | Marketing Strategy
The Embassy Row Hotel, located in the historic and iconic Washington, D.C. neighborhood of Dupont Circle, first opened its doors in 1970. In its heyday, the hotel served as a gathering place for the city’s elite, from musicians to actors to Washington heavy-hitters. However, with 15 years since its last renovation, the hotel had become more of a bargain hotel for budget-minded tourists than a destination for savvy travelers. In 2014, The Embassy Row Hotel was acquired by new owners and a plan to renovate was put in place. The $15 million renovation and rebranding process included 231 newly redesigned guest rooms, a lifestyle-driven lobby experience and a seasonal rooftop bar complex. This renaissance allowed Commit Agency to approach this specific task with the creative freedom and inspired design thinking that would give this 45-year-old institution a much-needed facelift.
Commit re-imagined The Embassy Row Hotel in a way that reflects the history, culture and opportunity found inside the Beltway. The new brand positioning allowed the property to reconnect with the community while also appealing to world travelers visiting the nation’s capital.
Today, the hotel offers enlightened world travelers, gung-ho road warriors and culture-loving explorers an opportunity to immerse themselves in D.C.’s diverse culture and Dupont Circle’s bustling, trendsetting scene. Multiple media outlets, including The Washington Post and Huffington Post, covered the renovation process, from the unveiling of the rooftop in the summer of 2014 to the soft opening at the end of the year.
