Cordova Coolers

For four years, Scott Campbell Jr. was captain of the notorious fishing vessel Seabrooke as seen on the Discovery Channel’s critically acclaimed series Deadliest Catch. Fast forward to 2015, when Campbell and two lifelong friends from his early days in Walla Walla, Washington, realized their coolers weren’t doing the one thing they were supposed to do: keeping things cold. For these three extreme outdoor adventurers, that just wasn’t acceptable. Their solution? Design a cooler that exceeds expectations where the rest of the market falls short. Cordova Coolers was born, and they turned to Commit Agency to launch this new brand and amplify its presence, especially for outdoor adventurers.

To help bring these premium coolers to the market, Commit developed unique cooler tags and packaging that evoke a sense of adventure, plus an ecommerce website where adventure-seekers can see all the products and choose one that fits their needs.

In under a year, Cordova Coolers achieved tremendous social growth, from 0 followers on Day One to nearly 13,000 social fans across the various platforms. The successful approach incorporated user-generated content, once-in-a-lifetime sweepstakes and cross-promotions with BBQ Island and Scott Campbell Jr.