What is Social Media Storytelling?

January 12, 2018

Imagine that you’re trying to sell construction paper. Sure, it’s a staple for most art projects, but let’s be honest – it’s not the most glamorous product to market. You can send out special promotions, offer free samples or share art videos; however, looking at the bottom line, are you effectively capturing your consumer’s attention? Here’s the reality: It takes more than incentives and attractive advertisements to reach your full marketing potential.

One of the first steps you can take to take your business to the next level is to build a social media presence. It’s essentially free exposure, so why not take advantage of it? Once you’ve created a following, it’s time to start implementing your next strategy: social media storytelling.

Social Media Storytelling Explained

Social media storytelling has become an increasingly popular form of marketing, and it’s easy to understand why. Stories are captivating. From adolescence through adulthood, we are drawn to the lessons we learn, the exciting journeys they take us on, the knowledge we gain and the opportunity to open our imaginations.

How Do You Incorporate Storytelling Into Your Plan?

To successfully tell a social media story, you’ll need to learn how to insert emotional branding. When you watch a certain commercial, does it resonate with you? For instance, Wrigley’s latest #GiveExtraGetExtra campaign is a beautiful love story that we get to watch unfold in under two minutes. From the first day the young couple met, to their first kiss and the day they get engaged, we walk the journey together with tears in our eyes. Yes, we are openly admitting that a gum commercial made us cry. Guess what? Stories like that work.

Connect On a Deeper Level

Let’s circle back to your construction paper business. Think about all the ways your construction paper can touch others in a meaningful way. From creating a “get well soon” card for your grandma who is sick in the hospital to sending handwritten letters to your elementary school crush, there are so many deeper uses for your product. With these ideas in mind, develop a campaign that guides your customer through the journey that you’ve chosen to take them on.

Your brand is a matter of perception. How a person feels about your brand typically determines whether they buy your product. When you tell a story that embodies human challenges, you create an experience that resonates with customers. Social media storytelling can be a game changer. Ready to start? Commit Agency can help guide your journey.