TikTok Alternative Lemon 8 | How Brands Can Leverage The Trending Social Media Platform
April 10, 2023
Lemon8 is one of the latest social media platform “new kids” that has gained popularity this past year, especially among the younger demographic. The platform’s unique feature is that it focuses on audio content, allowing users to share and discover audio snippets and podcasts. In this blog, we’ll explore the different ways that brands can leverage this platform for marketing.
First, let’s look at why Lemon8 is a good platform for brands to consider. The platform’s audio-centric approach sets it apart from other social media platforms like Facebook, Twitter, and Instagram, which are primarily focused on visual content. This presents an opportunity for brands to create audio content that can capture the attention of users in a new and unique way. Additionally, Lemon8’s user base skews towards the younger demographic, which is often hard to reach through traditional advertising channels. By using Lemon8, brands can tap into this hard-to-reach audience and build a relationship with them through audio content.
Here are a few ways that brands can use Lemon8 for marketing:
- Share branded podcasts. Brands can create their own podcasts and share them on Lemon8. This can be an effective way to build brand awareness and engage with a new audience. Brands can create podcasts that focus on topics related to their industry or product offerings, or they can create podcasts that are more lighthearted and entertaining. The key is to create content that resonates with Lemon8’s user base and provides value to them.
- Collaborate with influencers. Influencer marketing is a popular tactic for brands, and Lemon8 presents an opportunity to do it in a unique way. Brands can partner with influencers who have a following on Lemon8 and create audio content together. This can be in the form of a joint podcast episode or a collaboration on a branded podcast. By working with influencers, brands can tap into their audience and reach new users on the platform.
- Host live audio events Lemon8 allows users to host live audio events, which can be a great way for brands to connect with their audience in real-time. Brands can host Q&A sessions, webinars, or other events that provide value to their audience. This can help build brand loyalty and create a sense of community around the brand.
- Create audio ads. Lemon8 also allows brands to create audio ads that can be played before or during podcast episodes. This can be a great way to reach a targeted audience and promote products or services. Brands can create ads that are tailored to the interests of Lemon8’s user base and use targeting options to reach specific demographics.
- Engage with users. Finally, brands can use Lemon8 to engage with users directly. By monitoring conversations on the platform and responding to user comments and questions, brands can build a relationship with their audience and show that they value their input. This can help create a positive brand image and increase brand loyalty.
The Big TikTok Alternative?
Lemon8 and TikTok are both social media platforms that have gained popularity in recent years, but they differ in several key ways. While Lemon8 focuses on audio content, TikTok is primarily focused on short-form video content.
One key similarity between the two platforms is their popularity among younger audiences. Both platforms are popular among Gen Z and Millennial users, making them attractive options for brands looking to reach these demographics.
However, there are several differences between the platforms that brands should be aware of when considering which platform to use for marketing.
First, TikTok has a much larger user base than Lemon8. As of 2021, TikTok had over 1 billion active users worldwide, while Lemon8’s user base is much smaller. This means that brands may be able to reach a wider audience on TikTok, but they may also face more competition for attention.
Another key difference is the type of content that each platform focuses on. While Lemon8 is primarily focused on audio content, TikTok is focused on short-form video content. This means that brands may need to create different types of content for each platform. For example, a brand that creates a podcast on Lemon8 may need to create short video clips for TikTok.
Finally, the platforms have different features that brands can use for marketing. TikTok has a variety of tools and features that brands can use, such as TikTok Ads, branded hashtags, and challenges. Lemon8, on the other hand, has fewer marketing features, but brands can still create branded podcasts, collaborate with influencers, and create audio ads.
While Lemon8 and TikTok both present opportunities for brands to reach younger audiences, they differ in several key ways. Brands should consider their goals and target audience when deciding which platform to use for marketing. If they want to create audio content, Lemon8 may be the better option, while if they want to create short-form video content, TikTok may be the better option. Ultimately, it’s important to create content that resonates with the platform’s user base and provides value to them.
Lemon8 presents a unique opportunity for brands to reach a younger demographic through audio content. By creating branded podcasts, collaborating with influencers, hosting live audio events, creating audio ads, and engaging with users directly, brands can build a presence on the platform and reach a new audience. As with any marketing strategy, it’s important to create content that resonates with Lemon8’s user base and provides value to them. By doing so, brands can create a relationship with users on the platform and build brand loyalty over time.
If you’re looking for a marketing partner to help you stay on top of social media trends, contact us today! Commit Agency is a full-service advertising agency located in the Phoenix metro area that believes thoughtfully designed consumer interactions informed by a well-defined brand create moments worth remembering and sharing.