Commit Agency President Joins Better Business Bureau Board of Directors

David Ralls joins the 41-member board for BBB Serving the Pacific Southwest

CHANDLER, Ariz. (Sept. 17, 2024)—David Ralls, president and co-founder of full-service advertising agency Commit Agency, has been named to the 2024 board of directors for the Better Business Bureau Serving the Pacific Southwest (BBB) for a three-year term.

“The BBB has been near and dear to my heart for many years,” Ralls said. “It will be an honor to extend my support of the BBB by working with the board to further BBB’s mission of advancing marketplace trust in the Pacific Southwest.”

Over the past 27 years since its inception in 1997, Commit Agency has led strategic marketing for organizations like Goodwill of Central and Northern Arizona, the Maricopa County Elections Department, Phoenix Raceway, Harrah’s Ak-Chin Casino and USA BMX, among others. This multi-channel experience has equipped Ralls with insights into key business trends as well as the strengths and weaknesses of traditional approaches to marketing. The results include millions of dollars in incremental revenue generated and impressive returns on marketing investment for Commit’s clients.

Ralls holds an MBA from ASU’s W.P. Carey School of Business and serves on several boards including Chandler Compadres, Boys and Girls Clubs of the Valley and the Chandler Chamber of Commerce. He has been recognized by the ASU Spirit of Enterprise Center with the Monster Entrepreneurial Award for graduates who have exponential success in the business community and has also been named one of America’s Top 25 Most Influential Minds in the Hospitality Industry by HSMAI, the Hospitality, Sales and Marketing Association International.

“I have known David for a long time and am thrilled that he has accepted the invitation to join our well-rounded board of directors,” said Matthew Fehling, President & CEO of BBB Serving the Pacific Southwest. “Commit Agency has supported BBB for many years, and we continue to be impressed with the agency’s growth and David’s thought leadership.”

In 2006, Commit Agency was a recipient of the BBB Torch Awards for Ethics and was a finalist in 2022.

BBB encourages businesses to operate with integrity and helps consumers make wise marketplace decisions. Its innovative approach to business growth provides the tools that companies and entrepreneurs need to build better businesses. Become BBB Accredited and join the mission to create a community of trust.

In July 2024, BBB Serving the Pacific Southwest merged with BBB Serving Central California & Inland Empire Counties to become BBB Serving the Pacific Southwest, Central & Inland California, which covers more than 23,000 accredited businesses.

About Commit Agency

Founded in 1997, Commit Agency is a brand definition, consumer experience and marketing amplification agency that believes thoughtfully designed consumer interactions informed by a well-defined brand create moments worth remembering and sharing.

Based in Chandler, Ariz., Commit specializes in branding, content, creative, data analytics, experience design, media (digital, traditional and social), public relations, research, strategy and web development. Learn more about Commit online, or connect with the agency on Facebook, Instagram and LinkedIn.

About Better Business Bureau Serving the Pacific Southwest, Central and Inland California 

Better Business Bureau (BBB) has empowered people to find businesses, brands, and charities they can trust for more than 110 years. In 2023, people turned to BBB more than 218 million times for BBB Business Profiles on 5.3 million businesses, and 80,000 times for BBB charity reports on about 12,000 charities, for free at BBB.org. The International Association of Better Business Bureaus is the umbrella organization for the local, independent BBBs in the United States, Canada and Mexico. Incorporated locally in 1938, BBB Pacific Southwest, Central and Inland California serves Greater Arizona and Central and Southern California, providing critical tools to ignite success including mentorship, online products, coworking and access to capital. Our objective expertise educates the community on ethical behavior in the marketplace and how businesses can build trust.