Advertising Trends To Keep An Eye Out For | Commit Agency

March 29, 2024

Instagram’s Double Take

Have you heard about Instagram’s latest game-changer? It’s called Flipside, and it’s like adding a whole new dimension to your feed. Instead of just scrolling through the same old stuff, Flipside flips the script by showing you posts from users you don’t follow. It’s like stepping into a whole new world of content, discovering fresh perspectives, and maybe even finding your next favorite account.

Imagine this: you’re scrolling through your feed, and suddenly, there’s a post that catches your eye from someone you’ve never seen before. With Flipside, that’s totally possible. You can explore content outside your usual circle, stumbling upon hidden gems and diverse voices that you might have otherwise missed. It’s like giving your feed a shake-up, injecting some excitement into your scrolling routine.

But Flipside isn’t just about random posts popping up. Instagram’s algorithm is doing its thing behind the scenes, curating content based on your interests and behavior. So, while you’re venturing into new territory, you’re still likely to stumble upon stuff that resonates with you. It’s like having a personalized exploration experience, tailored to your tastes and preferences.

Overall, Flipside is all about expanding your Instagram horizons. It’s about breaking out of your bubble, discovering new content, and connecting with a broader community. So, next time you’re feeling stuck in a scroll loop, why not give Flipside a spin and see what surprises await?

Super Bowl Ads Get a Refresh: Creators Join the Celeb Squad

Super Bowl ads are changing and we saw it at this year’s football event. Forget just relying on big-name celebs or going all-in with influencers. Now, brands are mixing it up, bringing both creators and stars to the party.

Instead of sticking to the usual script of flashy celeb endorsements, brands are getting savvy. They’re teaming up with digital creators who’ve got serious clout online. These guys bring a vibe that feels real and relatable, which is what today’s audience craves.

It’s not just about who’s famous anymore; it’s about who’s connecting. Creators have this knack for building real bonds with their followers, way beyond the glitz of Hollywood. By blending creators with celebs, brands can reach all kinds of folks and really hit home with their ads.

Looking ahead, this mix-and-match approach is the name of the game for Super Bowl ads. It’s all about keeping up with how we consume media these days and making ads that stick. So, expect to see more of your favorite creators rubbing elbows with the stars, making commercials that leave a lasting impression, even after the game’s over.

We’re That Agency

If you’re looking for a marketing partner to help you navigate and leverage the latest strategic opportunities in the ever-evolving world of influencer partnerships and paid social, contact us at Commit Agency today! We are a full-service advertising agency in Arizona that believes thoughtfully designed interactions create moments worth remembering and sharing.