5 Ways Companies Can Improve Their Mobile User Experience

September 13, 2017

It’s 2017, and internet browsing on mobile isn’t going away anytime soon. Is your website up to consumer expectations, or will it fall short? There’s no better time than now to evaluate how your site could increase performance. To help you out, we’ve curated five ways to improve your mobile user experience.

  • Have a Mobile-Responsive Website

If you plan on improving your mobile user experience, your site should be optimized for a mobile device. According to a recent report by Reuters, 75 percent of internet use is expected to be on mobile in 2017. It’s becoming increasingly important that your website is mobile optimized, essentially meaning that your website must be able to adapt to a smaller screen.

  • Make Your Fonts Legible Without Zoom

When trying to decide if your site is optimized for mobile, observe if your content, navigation and call to action buttons are clear and easy to read. Users don’t want to pinch-and-zoom to read content. If the buttons aren’t easy to press, most users will abandon your site without making a purchase. If you find that your site looks jumbled or is hard to navigate, work with your web developer to design a new, easily accessible layout.

  • Get Them Where They Want to Be

This is where the design of your mobile site is critical. If you’re selling a service or product, you’ll want to make it clear on the home page how users can make a purchase or contact you. Don’t focus on jamming a bunch of information on your mobile site; most smartphone users aren’t interested in reading lengthy content anyway. Keep your pages short and to the point, without adding too many distractions such as auto-play videos or gif images.

  • Make Signup Easy and Effortless

If your site doesn’t offer a hassle-free experience, you’re likely to be missing out on potential customers. If you want people to fill out a form on mobile, we suggest you have: legible form labels, few (easy to tap) fillable text spaces, and a large (but tasteful) call to action button. You’d be surprised at how many more submissions you could receive after a few simple adjustments.

  • Speed is Key

It’s also important to keep your site running fast. If a site takes too long to load, more than half of users abandon it after about 3 seconds. Is your mobile site up to speed? If it takes longer than 3 seconds to load, think about how you can declutter your mobile site. Start with scaling back on larger images and videos, if possible.

If you’re struggling to get your site mobile optimized, or need any website assistance, Commit is here to help! Contact us today and we’ll make sure your site doesn’t fall short of “wow.”