As we know, Amazon has a reputation for fulfilling the wants and needs of consumers by offering a vast variety of products for purchase. What people may not know is that Amazon marketing also offers effective advertising tools for sellers. As the world’s largest e-commerce storefront, this means there is a great opportunity for gaining new potential customers. So what’s the difference between using Google Ads and Amazon Advertising? Well, I’m glad you asked.
It’s safe to say that Google is often used by people to do research and to browse the web while Amazon marketing attracts people that are ready to buy (with Prime shipping, please). That being said, if you have an e-commerce based business, advertising to people who are already in the purchasing mindset could be very beneficial to you. Here are some Amazon marketing hacks to help drive sales:
Ad Real Estate Is Valuable, Buyers Judge a Product By Its Title
Amazon allows between 150-250 characters per title. This is a great opportunity to advertise your brand name, product name, and any descriptive factors of the product. In addition, you should also be using keywords to improve your product rank while also making the ad easily readable. Using tools like Google Keyword Planner, SEMrush, or the search bar in Amazon itself can be very helpful when determining what to use.
Get As Many Reviews As Possible
The truth is, most of the time buyers read and trust the reviews they come across before they buy a product, especially on Amazon. Amazon places a lot of emphasis on seller performance when it comes to ranking your products in top positions. This is why it’s so important to persuade buyers to leave reviews. Don’t just wait around for buyers to leave reviews either because about 90% of consumers choose not to after they buy a product. If you know that people like what you are selling, enquire after them to leave a review.
Block Ads From Showing For Irrelevant Searches
If you’re familiar with Google Ads, then you know that you can prevent your ads from showing for irrelevant searches by curating a negative keyword list. The same idea applies when using Amazon Advertising. For example, if you sell cupcakes, you will not want your ad to show when someone is searching for the keyword “birthday cake.” Adding the keyword “birthday cake” to your negative keyword list will prevent your ad from showing when someone searches this term. Creating a negative keyword list when you first launch a campaign and continually updating this list during its life cycle will ultimately help you save money while also increasing conversions.
Properly Optimize Your Product Detail Pages
Though this may seem obvious, it is very important to effectively optimize your product detail pages before sending paid traffic to them. Optimizing your pages by including terms from SEO research to your Title, Search Terms, Product Features, and Description is especially important to set yourself up for higher converting and cost-effective campaigns. Ensure you also follow the same procedure when setting up your Automatic Campaigns because they will likely not perform well without it. This is because the campaign won’t be targeting quality keywords from your detail page.
If you’re looking for someone to do all of the heavy lifting for you, we might be just what you’re searching for.
