Are you in charge of developing your company’s content marketing strategy? If so, do you know where to start?
Joel Coen, Commit Agency’s chief digital officer, says that for brands to be competitive, they need to develop unique content in a digital space. He advises that pushing content just to “get it out there” is ineffective if nobody is interacting with it. In order to stand out, you need to resonate with your target audience, be authentic and be different.
Watch Joel’s full interview to learn more about how you can build your own content marketing strategy and understand why it’s important to your business.