We repositioned Skytop Lodge to highlight its most important competitive advantages while respecting the history and legacy of the property. “It’s in our nature” is the tagline that has become the catalyst to drive exceptional service and experiences that can only be had at Skytop.



Every guest touchpoint has been redesigned to reflect Skytop’s new positioning and newly refined logo including the website, arrival materials, signage, in-room amenities, collateral and all marketing communications. With Commit’s support, the guest’s experience was elevated through improved presentation and clarity on all that Skytop has to offer throughout its 5,500 acres.


From check-in to check-out, thoughtfully orchestrated “moments between moments” were designed that continue to generate conversations both on-property and across social media channels that amplify the property’s presence and influence. All media  has been strategically placed so the property reaches the right audience at the right time, with the right message, when they are shopping for their next group meeting or vacation destination. This has led to increased leisure and group bookings from both past and new guests, resulting in a revenue increase of 38 percent year over year.

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