Brand Equity | What it is and Why it’s So Important
December 8, 2021
Research shows that consumers are willing to pay extra for a product or service if it meets their criteria. For instance, shoppers will pay more for a high-quality experience, or [...]
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How to Leverage Cameo In Your Social Media Marketing
November 12, 2021
When leveraging the power of brand advocates or endorsements from well-known personalities, success comes in all sizes. And, targeting the biggest names or the most sought-after celebrities, in fact, might [...]
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Engaging Social Media Posts | Tips and Examples from the Marketing Experts
September 15, 2021
When executed strategically and creatively, social media as a marketing tool can be a powerful driver of awareness, brand engagement and ultimately traffic or revenue to your business. However, when [...]
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Generational Marketing | How to Speak to The Right Audience The Right Way
August 26, 2021
Generational marketing is a must for any business that aims to appeal to multiple segments of the marketplace. When done right, generational marketing allows marketers to speak directly to their [...]
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Zoomer Generational Marketing | Who They Are and How to Reach Them
August 26, 2021
Generation Z may not be as well-known culturally as the millennial generation that came before them, but there’s plenty of reason to take notice of this emerging demographic. Gen Z [...]
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Examples of Effective Integrated Marketing Campaigns
August 18, 2021
The definition of an integrated marketing campaign is an endeavor in which a brand uses multiple means of communication to send a message to its target audience. By this definition, [...]
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