Advertising by Generation: Baby Boomers
January 19, 2018
Baby boomers are a hot consumer market. First, it’s a massive pool of potential customers: More than 75 million people fall into the “Baby Boomer” category. Baby boomers are also [...]
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Stay Ahead of Facebook’s News Feed Updates
January 12, 2018
Facebook CEO Mark Zuckerberg announced some monumental shifts for the platform through his Facebook page yesterday evening. Facebook also released a blog post that dove deeper into Zuckerberg’s announcement.
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What is Social Media Storytelling?
January 12, 2018
Social media storytelling has become an increasingly popular form of marketing, and it’s easy to understand why. Stories are captivating. From adolescence through adulthood, we are drawn to the lessons [...]
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Boutique Hotels and OTAs: Love Affair or Fatal Attraction?
July 7, 2017
Many boutique hotels have a challenge when it comes to OTAs (Online Travel Agents). We often get the request to stimulate direct bookings, that boutique owners do not want OTA [...]
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What Your Profile Photos Say About You
June 19, 2017
We’ve all seen terrible profile pics. I’m not talking about the grainy, faded, fashion-nightmare-inducing “Throwback Thursday” photos popularized on Facebook—well, not unless you make one of those your permanent profile [...]
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