In marketing, image is everything. But what if that image isn’t real? And, does it even matter? Most people are familiar with the usual apps and filters to adjust or [...]
Read MoreAbove all else, social media has allowed people – especially celebrities – to be themselves. Data continues to underscore that the most resonating content is no longer based purely on [...]
Read MoreConnected TV is any television product that airs on an Internet-based streaming service. This includes streaming-only programming, as well as cable substitutes that are streamed through the Internet. The ads [...]
Read MoreProgrammatic advertising enables you to buy ad space using a demand-side platform (DSP) that leverages data insights and algorithms to reach the right users. This automatic process serves ads in [...]
Read MoreCommit Agency, the Valley’s foremost authority on brand definition, experience design and marketing amplification, is approaching the second half of 2022 with the addition of one of the state’s highest-profile [...]
Read MoreIf you haven’t heard, influencer marketing is here to stay. In fact, influencers have never been more valuable to brands. Why? Simply put, influencer marketing is one sector of social media [...]
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