Q&A: StoryBrand Framework

Tatum Snodgrass
September 15, 2019

As I was writing this blog, I took a snack break to go to one of my favorite juice bars. I ordered and glanced around at the vibrant interiors. Next to the rich colors of magenta and forest green in the form of exotic fruits and vegetables was a headline that read: “Wherever you are […]

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Why Your Brand Identity is More Than Your Logo

Tatum Snodgrass
July 17, 2019

Brand, branding, and brand identity are not synonymous. Brand identity is the visual representation of your brand, including logo marks, color scheme, and other business design attributes. Branding is the consistent, ongoing process of executing and evolving your identity.    When you think of some of the most iconic brands, you probably do think of […]

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What Does a Full-Service Marketing Agency Do?

Commit Agency
June 6, 2019

Need a new website? What about someone to manage your social media accounts? From web design to social media management, full-service marketing agencies are here to make your life easier. And who doesn’t like the sound of that…   If you’re wondering what a full-service marketing agency can do for you, we’ve broken it down […]

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When to Rebrand Your Company

Melinda Carter
May 29, 2019

I sat down with Commit’s Creative Director, Lanny Ward, to talk about when it may be time to rebrand your company and here’s what he had to say.   Melinda: What does it mean to rebrand?   Lanny: A lot of people think that a rebrand means a new logo, colors, fonts, things like that. […]

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How to Improve Your Customer’s Online Shopping Experience

Melinda Carter
May 22, 2019

It is projected that in 2021, over 2.14 billion people worldwide will purchase goods and services online. Yes, you read that correctly, billion with a b. Of those billions of online shoppers, only a small fraction will ever come across your site. Of those that reach your site, an even fewer amount will actually purchase […]

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What Is Experiential Marketing and Why Should You Care?

Tatum Snodgrass
April 23, 2019

Let’s say one of your favorite brands is Ikea and you’re in the market to redesign your kitchen. You shop at Ikea almost exclusively and would consider yourself a loyal customer.   Now, let’s say Ikea invited you to a dinner party hosted by your favorite influencer. Score! You arrive at a beautifully designed home […]

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What You Need to Know About Customer Lifecycle Marketing

Tatum Snodgrass
April 16, 2019

How do your customers interact with your business? Think about it. They might find your website homepage via google search. Or they might walk into your brick-and-mortar store to browse or ask a question. Maybe they follow you on Instagram. There are various ways your audience will interact with you. Customer lifecycle marketing is how […]

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[NEWS] Commit Agency Takes Home Five ADDY Awards from Phoenix Ad Club

Commit Agency
March 18, 2019

(CHANDLER, Ariz.) — The Valley’s foremost authority on digital strategy and branding, Commit Agency, is pleased to announce multiple wins at this year’s ADDY Awards. The Chandler-based advertising agency brought home five trophies from this year’s local awards ceremony, held on Friday, March 15 at the Phoenix Art Museum. The awards, presented annually by the […]

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Some of Our Favorite Rebranding Case Studies

Tatum Snodgrass
February 13, 2019

A rebrand is a marketing strategy that gives your brand a fresh and new visual identity. A rebrand can help a company narrow in on a newly defined audience or mark a company’s shift in the way they do business.   The creative team at Commit Agency has completed many successful rebrands (click here to […]

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5 Ways Poor User Experience Can Be Harming Your Online Sales

Melinda Carter
December 27, 2018

A good user experience is critical in today’s e-commerce world–and quite frankly, what consumers expect now from the brands they come in contact with.   What does it mean to have a good “user experience,” you ask?   In short, a good user experience means a consumer has a pleasurable interaction and experience with your […]

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A Year of Good

Janelle Brannock
December 21, 2018

Take a moment to think about all the online searches you’ve performed in your lifetime.   Depending on your age, profession or life stage, it could be hundreds of searches a year. Thousands, even.   Thinking back on your own search history, what would you find? Would it reveal a glimpse into your own life […]

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3 Ways Goodwill Branding is Driving Authentic Experiences

Commit Agency
August 22, 2018

Authentic brand experiences should be present at every customer touchpoint—from the company’s branding to its social media posts to the way its employees answer the phone.   But many times, that’s not the case.   That’s where attrition happens because customers aren’t getting a consistent experience with that brand across their entire journey. It becomes […]

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