Emotional Branding: More than Manipulation
June 10, 2017
We’ve all been moved by stereotypical emotional marketing. Who could forget the emaciated bodies and tear-stricken faces of the children ready for virtual adoption in the Save the Children commercials [...]
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Getting Back to the Idea of Hospitality
February 1, 2017
The notion of hospitality has been around for thousands of years, dating back to an era where it was common to break bread with strangers and invite them into one's [...]
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What’s New in Social Media Trends | Shopping on Facebook
October 5, 2016
Social media trends are constantly evolving, but there is one social media giant that has the resources to add new features much more quickly compared to the rest: Facebook. Facebook [...]
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The Future of Personalized TV Ads | Creative Design Agency
September 7, 2016
The ability to target an ad with surgical precision is very valuable to brands and their creative design agencies. Knowing precisely when someone is ready to refinance a mortgage or [...]
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What’s the Big Idea? | Best Digital Marketing Companies
July 27, 2016
“The Big Idea” has long been marketing and advertising’s holy grail. Indeed, from 2004 through 2008, marketing and branding guru Donny Deutsch had a successful CNBC show about it called, [...]
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Be Human: A New Kind of Advertising Strategy
July 22, 2016
It’s mind-boggling to reflect on the number of things we used to have to do manually that there is now an automation, an app, or some other technology that will [...]
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