Marketing is easy, they say. Just focus on selling the product, they say. Who the heck are “they” and what planet are they from? There’s so much more to marketing than you think. It’s building a brand. It’s collecting and utilizing data. It’s coming up with fresh ideas monthly, if not daily. And it doesn’t […]

Authentic brand experiences should be present at every customer touchpoint—from the company’s branding to its social media posts to the way its employees answer the phone.   But many times, that’s not the case.   That’s where attrition happens because customers aren’t getting a consistent experience with that brand across their entire journey. It becomes […]

Get out of your creative thinking rut and say yes to new ideas.   Today, innovation is an expectation of consumer culture. Think about it in terms of your own behavior. When you’re with your friends, how often does someone say, “Have you tried this new restaurant?” or “I found this cool new company on […]

If your company were a celebrity, who would they be? Upbeat and headstrong Reese Witherspoon? Cool girl Selena Gomez? Warm and fuzzy with some “street cred” like Martha Stewart?   This is a fun game to play when discussing your company’s brand identity with your internal team. It poses the challenge of describing your brand […]

Instagram posts, Instagram ads, Instagram stories, Facebook live, Google My Business, Pinterest, Yelp… help? There are so many ways to market your small business online, but for even the savviest business owner it can be difficult to know where to start.   Should you start posting on Instagram? Would Yelp ads be beneficial? You could, […]

In order to stay relevant and survive in today’s competitive market, it’s critical that your company is represented online—though it’s not as easy as it sounds.

Have you ever had a conversation with someone you just met who remembered your name?   “It was so nice talking with you, Tatum.”   “Tatum, where did you get that skirt?”   That’s me! I’m Tatum! For most, hearing their name said out loud is the sweetest sound.   Even sweeter now that it […]

It’s no secret that product and service reviews play a heavy role when customers are making decisions. In fact, studies show that the majority of customers will refuse to do business with you if your local listings have a handful of negative reviews.   Consumers are doing more research before purchasing than at any other […]

It’s inevitable that a company will undergo a rebrand at least once in its lifetime. Sometimes it occurs because the company discovers who they are and what they stand for after they’ve launched. A rebrand can also take place when a company has outgrown its current brand.   Some of the world’s most iconic brands […]

It’s Friday afternoon, and you find yourself hopping over to Facebook for a quick scan before heading home for the weekend. As you scroll through your feed, you see an ad for that popular new craft cocktail bar you’ve been wanting to try.   A couple hours later, you find a flyer for that same […]

Digital marketing is the lifeblood of many businesses in today’s screen driven world. As a digital marketing agency, helping businesses leverage the internet as an effective growth tool is your sole responsibility. The competition is fierce and the landscape is ever-changing. We’ve recognized three things that contribute to an agency standing out in this competitive […]

In case you missed the big reveal this week, we’ll bring you up to speed. Instagram Television, or IGTV for short, is Instagram’s entry into the longer-form video world. It’s a video content hub that will highlight videos from all types of creators.   Hoping to rival with other video competitors such as YouTube and […]