Generational Marketing | How to Speak to The Right Audience The Right Way
August 26, 2021
Generational marketing is a must for any business that aims to appeal to multiple segments of the marketplace. When done right, generational marketing allows marketers to speak directly to their [...]
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Zoomer Generational Marketing | Who They Are and How to Reach Them
August 26, 2021
Generation Z may not be as well-known culturally as the millennial generation that came before them, but there’s plenty of reason to take notice of this emerging demographic. Gen Z [...]
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Examples of Effective Integrated Marketing Campaigns
August 18, 2021
The definition of an integrated marketing campaign is an endeavor in which a brand uses multiple means of communication to send a message to its target audience. By this definition, [...]
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PPC Management Guide | How to Start, What Tools to Use and More
August 16, 2021
Why is PPC marketing so important? Simply put, it’s essential—and it works. A third of people click on paid search ads because those ads directly answer their search query, making [...]
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Social Advocacy | How Authenticity Impacts Your Brand’s Marketing
July 30, 2021
Social advocacy and social responsibility have become almost foundational in modern marketing strategy. However, the concept of social advocacy cannot be treated like just another marketing tactic. It can also [...]
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Guide to Web Analytics | Relevant Data You Should Be Paying Attention To
July 29, 2021
In the world of digital marketing, data is the gravity that binds. Data informs our decisions and predicts our future activities; it also lets us know how our previous actions [...]
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