CMO?   This is for you.   If you’re ping-ponging back and forth between outsourcing your marketing or hiring an internal team, know that a big reason why companies decide to outsource is to tap into the tools and talent that prove your marketing ROI to your fellow non-marketing executives.   As a CMO, you’re […]

The more you know, the more you grow. This reading list includes marketing books both old and new. It’s smart to keep it fresh, but there’s nothing like a good re-read to complement recent real-world experience. Looking for something outside your normal territory? There’s something for you too. Happy reading and happy fall…finally…sort of.   […]

It happens.   A customer has a bad experience with a company. She writes a scathing review on the company’s Facebook page and moves on.   That company—maybe it’s your company—now has to figure out what to do.   A lot of companies may wonder if they can remove, or take down, negative Facebook reviews. […]

What makes a successful marketing campaign? The plain and simple answer is a lot of things. Surprising, isn’t it? Yeah, not really. However, don’t get discouraged because you can make it happen. We’ll go into more detail about what that entails, but first…   Think of some of your favorite commercials on TV. What do […]

Let’s just cut right to the chase, shall we?   Your business needs recommendations, doesn’t it? If you clicked on this article, that answer is probably “yes”. Recommendations have become the new norm on Facebook. No longer are businesses defined by a star-rating. Instead, Facebook wants its users to provide meaningful context behind their reviews […]

Working at a digital marketing agency has its benefits. For one, you get to see really cool things being produced every single day.   To my left is the social media team. They’re constantly chatting back and forth about the latest updates that were just released that morning. I love listening to their conversations because […]

Marketing is easy, they say. Just focus on selling the product, they say. Who the heck are “they” and what planet are they from? There’s so much more to marketing than you think. It’s building a brand. It’s collecting and utilizing data. It’s coming up with fresh ideas monthly, if not daily. And it doesn’t […]

Authentic brand experiences should be present at every customer touchpoint—from the company’s branding to its social media posts to the way its employees answer the phone.   But many times, that’s not the case.   That’s where attrition happens because customers aren’t getting a consistent experience with that brand across their entire journey. It becomes […]

Get out of your creative thinking rut and say yes to new ideas.   Today, innovation is an expectation of consumer culture. Think about it in terms of your own behavior. When you’re with your friends, how often does someone say, “Have you tried this new restaurant?” or “I found this cool new company on […]

If your company were a celebrity, who would they be? Upbeat and headstrong Reese Witherspoon? Cool girl Selena Gomez? Warm and fuzzy with some “street cred” like Martha Stewart?   This is a fun game to play when discussing your company’s brand identity with your internal team. It poses the challenge of describing your brand […]

Instagram posts, Instagram ads, Instagram stories, Facebook live, Google My Business, Pinterest, Yelp… help? There are so many ways to market your small business online, but for even the savviest business owner it can be difficult to know where to start.   Should you start posting on Instagram? Would Yelp ads be beneficial? You could, […]

In order to stay relevant and survive in today’s competitive market, it’s critical that your company is represented online—though it’s not as easy as it sounds.