The Sweet Spot with Social Influencers

Commit Agency
December 1, 2017

Social influencers aren’t a new concept. Industry leaders have been using celebrities to represent their products since… well, since Hollywood’s early existence. Open a vintage ladies’ mag and you’ll find Lucille Ball and Elizabeth Taylor shilling beauty products. These early pairings of celebrity and brand are no different than Selena Gomez’s partnership with Coach or Nike’s original 7-year deal with LeBron James. The $90M price tag on James’ contract with the athletic giant shows just how valuable celebrity endorsement can be in creating a successful brand.

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5 Hot Content Marketing Trends for 2018

Commit Agency
November 21, 2017

Attention all marketers! Your content is having an impact. According to Curata, nearly three-quarters of companies say their digital marketing content is increasing new sales leads or improving the quality of leads. Social media marketing is booming, and consumers are engaging with visual content at record highs.

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How to Get the Most from Your LinkedIn Profile

Commit Agency
November 14, 2017

When you’re looking for a job, LinkedIn is a great resource to network and show off your strengths. But, how do you compete with hundreds of other job seekers? An incomplete profile isn’t going to cut it. If you want to make the most out of your LinkedIn experience, it’s time to get serious and update your page.

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Social Media Trends You Need to Know for 2018

Commit Agency
November 7, 2017

Social media continues to take over the modern world. Astonishingly, the average person will spend nearly two hours (approximately 116 minutes) on social media every day, which translates to a total of 5 years and 4 months spent over a lifetime. Due to constant updates, social media platforms are gaining traction and showing no signs of slowing down.

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[VIDEO] Top 3 Trends in Video Marketing

Commit Agency
October 23, 2017

It’s no secret that video should be a part of your content strategy in 2017. In fact, studies show that 43% of people want to see more video content from marketers. But what happens if you produce more videos, and no one is watching them?

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[VIDEO] How to Develop an Effective Content Marketing Strategy

Commit Agency
October 16, 2017

Are you in charge of developing your company’s content marketing strategy? If so, do you know where to start? Joel Coen, Commit Agency’s chief digital officer, says that for brands to be competitive, they need to develop unique content in a digital space. He advises that pushing content just to “get it out there” is ineffective […]

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Why the New Snapchat Context Cards Are So Important

Janelle Brannock
October 12, 2017

If you weren’t yet sold on the power of ratings and reviews, you must not have been on Snapchat this week.     On Tuesday, the app rolled out Context Cards, which allows visitors to perform a number of activities within the app, which now boasts more than 158 million daily active users.   One […]

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How to Create Buyer Personas

Commit Agency
October 9, 2017

You’ve created and designed your product or service. You’ve ironed out the details, built your company website and hired the best talent. Now it’s time to get your message out there.   How do you set your product or service apart from the competition? Whether you’re just starting out, or part of a seasoned company […]

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Quiz: What’s Wrong with Your Customer Experience?

Commit Agency
October 2, 2017

Think about the last time you purchased a product online or went into a store. Were you completely satisfied with your experience? Most people believe service could have been better, even though their surface needs were met. By focusing on the customer journey rather than the end destination, customer interactions can go from “ok” to […]

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The Top 5 Marketing & Business Books We Read This Year

Commit Agency
September 25, 2017

Here at Commit, we’ve evolved our digital marketing processes through a combination of preparation and practice. Over the years, we’ve found that marketing and business books often plant the seed that germinates into a great idea or technique. A good book can provide the spark you need to take your business or marketing department to […]

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5 Ways Companies Can Improve Their Mobile User Experience

Commit Agency
September 13, 2017

It’s 2017, and internet browsing on mobile isn’t going away anytime soon. Is your website up to consumer expectations, or will it fall short? There’s no better time than now to evaluate how your site could increase performance. To help you out, we’ve curated five ways to improve your mobile user experience.   Have a […]

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How Readers Really Feel About Your Content

Wynter Holden
September 6, 2017

When I was a kid, my dad would sit in his favorite faded orange recliner on Sundays, thumbing through the Sunday paper. First, he scanned the headlines. What was the President doing? Were there any major national disasters? Local tax hikes? He would put the entertainment section aside for my mom, then beeline for the […]

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