If your company were a celebrity, who would they be? Upbeat and headstrong Reese Witherspoon? Cool girl Selena Gomez? Warm and fuzzy with some “street cred” like Martha Stewart?   This is a fun game to play when discussing your company’s brand identity with your internal team. It poses the challenge of describing your brand […]

Instagram posts, Instagram ads, Instagram stories, Facebook live, Google My Business, Pinterest, Yelp… help? There are so many ways to market your small business online, but for even the savviest business owner it can be difficult to know where to start.   Should you start posting on Instagram? Would Yelp ads be beneficial? You could, […]

In order to stay relevant and survive in today’s competitive market, it’s critical that your company is represented online—though it’s not as easy as it sounds.

Have you ever had a conversation with someone you just met who remembered your name?   “It was so nice talking with you, Tatum.”   “Tatum, where did you get that skirt?”   That’s me! I’m Tatum! For most, hearing their name said out loud is the sweetest sound.   Even sweeter now that it […]

It’s no secret that product and service reviews play a heavy role when customers are making decisions. In fact, studies show that the majority of customers will refuse to do business with you if your local listings have a handful of negative reviews.   Consumers are doing more research before purchasing than at any other […]

It’s inevitable that a company will undergo a rebrand at least once in its lifetime. Sometimes it occurs because the company discovers who they are and what they stand for after they’ve launched. A rebrand can also take place when a company has outgrown its current brand.   Some of the world’s most iconic brands […]

It’s Friday afternoon, and you find yourself hopping over to Facebook for a quick scan before heading home for the weekend. As you scroll through your feed, you see an ad for that popular new craft cocktail bar you’ve been wanting to try.   A couple hours later, you find a flyer for that same […]

Digital marketing is the lifeblood of many businesses in today’s screen driven world. As a digital marketing agency, helping businesses leverage the internet as an effective growth tool is your sole responsibility. The competition is fierce and the landscape is ever-changing. We’ve recognized three things that contribute to an agency standing out in this competitive […]

In case you missed the big reveal this week, we’ll bring you up to speed. Instagram Television, or IGTV for short, is Instagram’s entry into the longer-form video world. It’s a video content hub that will highlight videos from all types of creators.   Hoping to rival with other video competitors such as YouTube and […]

The experience is everything.   Simple, right?   You’ve seen the articles and stats that show today’s consumers prefer experiences over “things.” And you can’t deny that all those photos on Instagram of faraway places and thrilling adventures have sparked a little #wanderlust in your soul. Because you want to have those same experiences, too. […]

Quick—think about your top three favorite brands. Aaaand go!   Now, think about what they all have in common. Are you drawn to one particular product or service? Do you align with the company’s values and thus have interest in the brand as a whole? Chances are if you’re a brand loyalist, it’s the latter. […]

Since its inception, Google has looked at the web through a desktop-first lens, but going forward, this won’t be the case. Google recently announced that after a year and a half of development, it’s beginning to transition websites to its mobile-first index. In its own words, “Google index is similar to an index in a […]