The experience is everything.   Simple, right?   You’ve seen the articles and stats that show today’s consumers prefer experiences over “things.” And you can’t deny that all those photos on Instagram of faraway places and thrilling adventures have sparked a little #wanderlust in your soul. Because you want to have those same experiences, too. […]

Quick—think about your top three favorite brands. Aaaand go!   Now, think about what they all have in common. Are you drawn to one particular product or service? Do you align with the company’s values and thus have interest in the brand as a whole? Chances are if you’re a brand loyalist, it’s the latter. […]

Since its inception, Google has looked at the web through a desktop-first lens, but going forward, this won’t be the case. Google recently announced that after a year and a half of development, it’s beginning to transition websites to its mobile-first index. In its own words, “Google index is similar to an index in a […]

Pinterest is no longer that little social network that moms use for their DIY projects. The site has grown into a full-fledged resource used by people of all ages and businesses of all types. It’s grown so much, in fact, that it recently surpassed Snapchat and Twitter in monthly active users!   With all of […]

Google has created many different ways for businesses to highlight their specific products or services. Google Hotel Booking Ads is a service specific to the hospitality industry that allows travelers to see varied price points from different booking engines and hotels. Travelers never even have to leave Google’s search results page and can book right […]

When I was in college, one of the first things I learned when it came to advertising was that in order for an ad’s conversion rate to remain consistent, you would have to double your ad frequency every every couple of years.   That was 20 years ago, and I can say that based on […]

So the pie isn’t perfect? Cut it into wedges. Stay in control, and never panic. –Martha Stewart   True, Martha was probably referring to her Green Market Apple Pie when she said that, and not a marketing pie, but her wisdom here is uniquely applicable to both types of pies.   And while I’d like […]

Smart ad copy could be the difference between a successful marketing campaign and a total flop. Ad copy should sell and convert your audience within a matter of seconds. This type of copywriting is different from writing long-form content or campaign writing, and it takes a skilled writer. Our resident copywriting pro, Heidi, is always […]

It wasn’t too long ago that the phrase “social media influencer” didn’t even exist.   Now, it’s something everyone wants to talk about. And rightfully so.   Influencers are the darlings of the marketing world—a way for brands to connect with prospective customers in a meaningful, authentic way.   And because more and more consumers […]

Leave it to Mark Zuckerberg to kick off the annual F8 Conference with a bang! From Facebook-family app updates and features, to privacy and virtual reality, the Facebook CEO and his team turned on the firehose and delivered a blast of news that media outlets will be dissecting for months to come. However, there were […]

Recognizing graphic design principles and trends starts with understanding the basics. Graphic design is a delicate composition of tension, balance, connection and relevance. This has always been true of design in general. Of course, designers should be versed in the latest trends, particularly in digital and social, as those platforms and restrictions change all the time, […]

Being the new business in town can be challenging. Not only are you trying to build a solid customer base, but you’re also trying to maintain and reach out to new customers each day. Thankfully, the internet can help spread the word–but you have to put in the work. Here are six smart strategies to rank your local business, according to the experts at Commit Agency.