‘Tis the season for spending! Here are three surprising facts about holiday advertising that will make you want to reevaluate your seasonal planning.     U.S. retailers are expected to spend almost $6 billion in digital ads over Black Friday/Cyber Monday weekend   Wait…what? Six BILLION dollars. Yes, you read that correctly. Six billion (not […]

Imagine for a moment that you’re the CEO of a small company.   It shouldn’t come as a surprise, then, that your marketing budget is, well…more like “What marketing budget?” Your team is lean and tasked with being resourceful while also being effective at driving brand awareness and sales.   What do you do?   […]

For the past several months, many businesses have been chosen to receive small boxes containing Google Beacons from the one and only, Google. The businesses that have received these mysterious little boxes are wondering, what the heck do I do with it? If you are one of those confused business owners, I’m here to lend […]

With algorithm shifts, platform updates and other trends making waves at a speed that can be downright dizzying, it can be difficult to know what’s most important to your business. It’s a good thing, then, that we put together this comprehensive white paper on the 10 most important questions to ask your marketing agency. Because […]

As someone who personally owns an ecommerce website, I understand that finding people to buy your product isn’t as easy as it seems. Here are a few tips on how to increase ecommerce revenue that I’ve found helpful in building my business.   Find Out Who Your Customers Are   When you know who your […]

Arizona Foothills Magazine has released the nominees for Best of Our Valley 2019, and Commit Agency is in the running for Best Advertising Agency – Large and Best Marketing firm – Large. Help us secure a win by voting once per day (per each category) until the poll closes November 30th. All you have to […]

As we know, Amazon has a reputation for fulfilling the wants and needs of consumers by offering a vast variety of products for purchase. What people may not know is that Amazon also offers effective advertising tools for sellers. As the world’s largest e-commerce storefront, this means there is a great opportunity for gaining new […]

CMO?   This is for you.   If you’re ping-ponging back and forth between outsourcing your marketing or hiring an internal team, know that a big reason why companies decide to outsource is to tap into the tools and talent that prove your marketing ROI to your fellow non-marketing executives.   As a CMO, you’re […]

The more you know, the more you grow. This reading list includes marketing books both old and new. It’s smart to keep it fresh, but there’s nothing like a good re-read to complement recent real-world experience. Looking for something outside your normal territory? There’s something for you too. Happy reading and happy fall…finally…sort of.   […]

It happens.   A customer has a bad experience with a company. She writes a scathing review on the company’s Facebook page and moves on.   That company—maybe it’s your company—now has to figure out what to do.   A lot of companies may wonder if they can remove, or take down, negative Facebook reviews. […]

What makes a successful marketing campaign? The plain and simple answer is a lot of things. Surprising, isn’t it? Yeah, not really. However, don’t get discouraged because you can make it happen. We’ll go into more detail about what that entails, but first…   Think of some of your favorite commercials on TV. What do […]

Let’s just cut right to the chase, shall we?   Your business needs recommendations, doesn’t it? If you clicked on this article, that answer is probably “yes”. via GIPHY Recommendations have become the new norm on Facebook. No longer are businesses defined by a star-rating. Instead, Facebook wants its users to provide meaningful context behind […]