How to Use Pinterest at an Agency Level

Nick Christensen
June 5, 2018

Pinterest is no longer that little social network that moms use for their DIY projects. The site has grown into a full-fledged resource used by people of all ages and businesses of all types. It’s grown so much, in fact, that it recently surpassed Snapchat and Twitter in monthly active users!   With all of […]

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What Are Google Hotel Booking Ads?

Mitch Loar
May 21, 2018

Google has created many different ways for businesses to highlight their specific products or services. Google Hotel Booking Ads is a service specific to the hospitality industry that allows travelers to see varied price points from different booking engines and hotels. Travelers never even have to leave Google’s search results page and can book right […]

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Why We Need to Understand and React to Consumer Behavior

Joel Coen
May 18, 2018

When I was in college, one of the first things I learned when it came to advertising was that in order for an ad’s conversion rate to remain consistent, you would have to double your ad frequency every every couple of years.   That was 20 years ago, and I can say that based on […]

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The Secret to a Successful Marketing Pie

Janelle Brannock
May 16, 2018

So the pie isn’t perfect? Cut it into wedges. Stay in control, and never panic. –Martha Stewart   True, Martha was probably referring to her Green Market Apple Pie when she said that, and not a marketing pie, but her wisdom here is uniquely applicable to both types of pies.   And while I’d like […]

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How to Write Effective Ad Copy

Tatum Snodgrass
May 9, 2018

Smart ad copy could be the difference between a successful marketing campaign and a total flop. Ad copy should sell and convert your audience within a matter of seconds. This type of copywriting is different from writing long-form content or campaign writing, and it takes a skilled writer. Our resident copywriting pro, Heidi, is always […]

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How To Find The Right Social Media Influencers For Your Brand

Janelle Brannock
May 3, 2018

It wasn’t too long ago that the phrase “social media influencer” didn’t even exist.   Now, it’s something everyone wants to talk about. And rightfully so.   Influencers are the darlings of the marketing world—a way for brands to connect with prospective customers in a meaningful, authentic way.   And because more and more consumers […]

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7 Alluring Revelations from Mark Zuckerberg’s F8 Conference Address

Mackenzie Drolshagen
May 2, 2018

Leave it to Mark Zuckerberg to kick off the annual F8 Conference with a bang! From Facebook-family app updates and features, to privacy and virtual reality, the Facebook CEO and his team turned on the firehose and delivered a blast of news that media outlets will be dissecting for months to come. However, there were […]

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Graphic Design Principles in 2018

Lanny Ward
April 24, 2018

Recognizing graphic design principles and trends starts with understanding the basics. Graphic design is a delicate composition of tension, balance, connection and relevance. This has always been true of design in general. Of course, designers should be versed in the latest trends, particularly in digital and social, as those platforms and restrictions change all the time, […]

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6 Smart Strategies to Rank Your Local Business

Commit Agency
April 13, 2018

Being the new business in town can be challenging. Not only are you trying to build a solid customer base, but you’re also trying to maintain and reach out to new customers each day. Thankfully, the internet can help spread the word–but you have to put in the work. Here are six smart strategies to rank your local business, according to the experts at Commit Agency.  

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Why Having a Data Studio Expert Matters

Commit Agency
April 6, 2018

In today’s digital age, it’s an exciting time to be a marketer. Marketing departments have shifted from teams of art-based advertisers and public relators to data-driven thinkers tasked with predicting consumer behavior. Every marketing dollar spent is being closely analyzed. With smarter strategies comes the burden of keeping up with the ever-changing digital landscape.

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How to Use Facebook Custom Audiences

Greg Pelke
March 27, 2018

The single greatest advantage of Facebook advertising is the data it collects and the abundance of targeting options available to companies. You can choose the people you want to reach based on demographics and interest, get in touch with your existing contacts, and find people on Facebook who are similar to your current customers. But how do you do that? This is where Facebook custom audiences come in.

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3 Impactful Ways to Leverage Social Media Mentions

Nick Christensen
March 21, 2018

If you’re a business looking to take your social strategy up a notch, you should be taking a closer look at social media mentions. How you find content and conversations and how you engage with your audience gives you the upper hand in your brand’s social media marketing strategy. Consumers pay extra attention to those that utilize these practices and go the extra mile to connect with them.

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