A Beginner’s Guide to Public Relations
November 15, 2018
Imagine for a moment that you’re the CEO of a small company. It shouldn’t come as a surprise, then, that your marketing budget is, well...more like “What marketing budget?” Your [...]
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How to Use Pinterest at an Agency Level
June 5, 2018
Pinterest is no longer that little social network that moms use for their DIY projects. The site has grown into a full-fledged resource used by people of all ages and [...]
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Boutique Hotels and OTAs: Love Affair or Fatal Attraction?
July 7, 2017
Many boutique hotels have a challenge when it comes to OTAs (Online Travel Agents). We often get the request to stimulate direct bookings, that boutique owners do not want OTA [...]
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Getting Back to the Idea of Hospitality
February 1, 2017
The notion of hospitality has been around for thousands of years, dating back to an era where it was common to break bread with strangers and invite them into one's [...]
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The Future of Personalized TV Ads | Creative Design Agency
September 7, 2016
The ability to target an ad with surgical precision is very valuable to brands and their creative design agencies. Knowing precisely when someone is ready to refinance a mortgage or [...]
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5 Dimensions of Creative Media Advertising
July 18, 2016
When it comes to media advertising, what leads to the greatest ROI? For years, brand managers and their agencies lacked a scientifically precise way to know for sure. However, several [...]
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