Category: Create

The Future of Personalized TV Ads | Creative Design Agency

The Future of Personalized TV Ads | Creative Design Agency

September 7, 2016

The ability to target an ad with surgical precision is very valuable to brands and their creative design agencies. Knowing precisely when someone is ready to refinance a mortgage or [...]

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5 Dimensions of Creative Media Advertising | Blog | Commit

5 Dimensions of Creative Media Advertising

July 18, 2016

When it comes to media advertising, what leads to the greatest ROI? For years, brand managers and their agencies lacked a scientifically precise way to know for sure. However, several [...]

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Art + Science = Creative Advertising | Blog | Commit

Art + Science = Creative Advertising

July 8, 2016

In the days of old, marketers had no way to assess the effectiveness of their campaigns. In those days, John Wanamaker’s complaint—“Half of the money I spend on advertising is [...]

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How a Design Agency Art Director Finds Inspiration | Blog | Commit

How a Design Agency Art Director Finds Inspiration

April 27, 2016

One of the most important pieces to running a top-quality design agency is having the best possible talent designing for you. You can spend hours brainstorming with the best and [...]

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7 Elements of Winning Creative Briefs | Blog | Commit

7 Elements of Winning Creative Briefs

April 11, 2016

Creative briefs are standard tools in marketing and advertising. Yet, all too often, poorly conceived and executed creative briefs lead to uninspired deliverables. For creative briefs to succeed, there must be a [...]

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