Art + Science = Creative Advertising
July 8, 2016
In the days of old, marketers had no way to assess the effectiveness of their campaigns. In those days, John Wanamaker’s complaint—“Half of the money I spend on advertising is [...]
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How a Design Agency Art Director Finds Inspiration
April 27, 2016
One of the most important pieces to running a top-quality design agency is having the best possible talent designing for you. You can spend hours brainstorming with the best and [...]
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7 Elements of Winning Creative Briefs
April 11, 2016
Creative briefs are standard tools in marketing and advertising. Yet, all too often, poorly conceived and executed creative briefs lead to uninspired deliverables. For creative briefs to succeed, there must be a [...]
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