A Beginner’s Guide to Public Relations

Janelle Brannock
November 15, 2018

Imagine for a moment that you’re the CEO of a small company.   It shouldn’t come as a surprise, then, that your marketing budget is, well…more like “What marketing budget?” Your team is lean and tasked with being resourceful while also being effective at driving brand awareness and sales.   What do you do?   […]

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[WHITE PAPER] Questions CEO’s Should Ask Their Digital Marketing Agency

Janelle Brannock
October 26, 2018

With algorithm shifts, platform updates and other trends making waves at a speed that can be downright dizzying, it can be difficult to know what’s most important to your business. It’s a good thing, then, that we put together this comprehensive white paper on the 10 most important questions to ask your marketing agency. Because […]

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Can You Remove a Bad Review on Facebook?

Janelle Brannock
September 18, 2018

It happens.   A customer has a bad experience with a company. She writes a scathing review on the company’s Facebook page and moves on.   That company—maybe it’s your company—now has to figure out what to do.   A lot of companies may wonder if they can remove, or take down, negative Facebook reviews. […]

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The Goal of Integrated Marketing Campaigns

Janelle Brannock
July 3, 2018

It’s Friday afternoon, and you find yourself hopping over to Facebook for a quick scan before heading home for the weekend. As you scroll through your feed, you see an ad for that popular new craft cocktail bar you’ve been wanting to try.   A couple hours later, you find a flyer for that same […]

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How The Best Digital Marketing Agencies Stand Out

Mitch Loar
June 28, 2018

Digital marketing is the lifeblood of many businesses in today’s screen driven world. As a digital marketing agency, helping businesses leverage the internet as an effective growth tool is your sole responsibility. The competition is fierce and the landscape is ever-changing. We’ve recognized three things that contribute to an agency standing out in this competitive […]

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How You Can Start Using Instagram TV Right Now

Nick Christensen
June 25, 2018

In case you missed the big reveal this week, we’ll bring you up to speed. Instagram Television, or IGTV for short, is Instagram’s entry into the longer-form video world. It’s a video content hub that will highlight videos from all types of creators.   Hoping to rival with other video competitors such as YouTube and […]

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Google Mobile First Indexing: What You Need to Do Now

Jonathan Dunn
June 6, 2018

Since its inception, Google has looked at the web through a desktop-first lens, but going forward, this won’t be the case. Google recently announced that after a year and a half of development, it’s beginning to transition websites to its mobile-first index. In its own words, “Google index is similar to an index in a […]

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How to Use Pinterest at an Agency Level

Nick Christensen
June 5, 2018

Pinterest is no longer that little social network that moms use for their DIY projects. The site has grown into a full-fledged resource used by people of all ages and businesses of all types. It’s grown so much, in fact, that it recently surpassed Snapchat and Twitter in monthly active users!   With all of […]

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What Are Google Hotel Booking Ads?

Mitch Loar
May 21, 2018

Google has created many different ways for businesses to highlight their specific products or services. Google Hotel Booking Ads is a service specific to the hospitality industry that allows travelers to see varied price points from different booking engines and hotels. Travelers never even have to leave Google’s search results page and can book right […]

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The Secret to a Successful Marketing Pie

Janelle Brannock
May 16, 2018

So the pie isn’t perfect? Cut it into wedges. Stay in control, and never panic. –Martha Stewart   True, Martha was probably referring to her Green Market Apple Pie when she said that, and not a marketing pie, but her wisdom here is uniquely applicable to both types of pies.   And while I’d like […]

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How To Find The Right Social Media Influencers For Your Brand

Janelle Brannock
May 3, 2018

It wasn’t too long ago that the phrase “social media influencer” didn’t even exist.   Now, it’s something everyone wants to talk about. And rightfully so.   Influencers are the darlings of the marketing world—a way for brands to connect with prospective customers in a meaningful, authentic way.   And because more and more consumers […]

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7 Alluring Revelations from Mark Zuckerberg’s F8 Conference Address

Mackenzie Drolshagen
May 2, 2018

Leave it to Mark Zuckerberg to kick off the annual F8 Conference with a bang! From Facebook-family app updates and features, to privacy and virtual reality, the Facebook CEO and his team turned on the firehose and delivered a blast of news that media outlets will be dissecting for months to come. However, there were […]

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