The metaverse isn’t a trend. It’s not a buzzword. It’s the future of marketing online. There's a reason Facebook recently changed its name to Meta, after all. The metaverse is [...]
Read MoreCustomer retention isn’t just important—it’s critical. The future of your business literally depends on the attraction and continued engagement of consumers who purchase your brand’s goods, services or experiences. Did [...]
Read MoreIt’s an extreme understatement to say that COVID-19 changed the world and how we live. However, not all of those changes were negative. In terms of marketing, and specifically e-commerce, [...]
Read MoreInfluencer marketing is here to stay. In fact, it’s not only growing—it’s evolving. Two-thirds of companies with more than 100 employees will use influencer marketing in 2021. But, those companies [...]
Read MoreWhen executed strategically and creatively, social media as a marketing tool can be a powerful driver of awareness, brand engagement and ultimately traffic or revenue to your business. However, when [...]
Read MoreGenerational marketing is a must for any business that aims to appeal to multiple segments of the marketplace. When done right, generational marketing allows marketers to speak directly to their [...]
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