Brands who aren’t implementing influencer marketing into their strategy are already behind in 2018. Why? It’s no longer just another social media marketing fad. In fact, it currently produces the best ROI and is the fastest-growing online acquisition channel. According to Forbes magazine, influencer marketing has proven to be the “most effective form of advertising.”

“Think back to the moment you saw your first child (or fur baby). Remember the innocent, all-encompassing love in their eyes? The gooey center that formed in your heart? That’s how you’ll feel the first time you use our product.” If fond images passed through your mind while reading our opener, you’ve just experienced emotional branding.

Baby boomers are a hot consumer market. First, it’s a massive pool of potential customers: More than 75 million people fall into the “Baby Boomer” category (those born between 1945 and the mid-60s). Baby boomers are also a captive audience for television and radio ads, as most of this generation has already retired or is nearing retirement age. If you’re looking to market your product or service to the Baby Boomer generation, here are a few things you should know first.

  Two and a half years after establishing a new vision, Commit Agency maintains its focus on defining brands, designing memorable experiences and amplifying influence as it continues to attract new clients, including Goodwill of Central and Northern Arizona, Hickman’s Family Farms and Porchlight Homes.   This commitment to exceptional consumer experiences has attracted established […]

January 11th, 2018. The day that Facebook changed forever. Facebook CEO Mark Zuckerberg announced some monumental shifts for the platform through his Facebook page yesterday evening. Facebook also released a blog post that dove deeper into Zuckerberg’s announcement.

One of the first steps you can take to take your business to the next level is to build a social media presence. It’s essentially free exposure, so why not take advantage of it? Once you’ve created a following, it’s time to start implementing your next strategy: social media storytelling.

Your business can never have enough exposure. Not only should your company be present, your product or service should also create a lasting impression and stand out to your audience. The goal of marketing is to have your target audience think of you, and your company, when they are ready to buy. Are you doing everything you can to build up your brand? Here are 5 strategies that you can experiment with to boost your brand presence.

In essence, marketing concepts come from “the belief that companies must assess the needs of their consumers first and foremost.” They are becoming increasingly popular among marketers who are focusing on reaching their target demographics, rather than marketing to the masses (e.g. billboards). Companies that hold this philosophy believe that their consumers are the driving force of their business.

At Commit Agency, we’ve built a lot of websites for our clients. Although we take time to carefully craft each web page, the home page is our main focus. While there are many details that go into creating a stellar home page, we’ve come to the conclusion that these 5 points must be present in order to successfully market your business online.

Seeing a negative review of your business is like getting dumped by your high school sweetheart. It feels like the end of the world – even though it’s probably not.

Storytelling is one of the most compelling ways to capture people’s attention. Why? Because everyone loves a good story. But sometimes coming up with a plot, climax, and resolution relating to your product or service can be challenging. Unfortunately, there’s no one-size-fits-all rule in this situation. There are, however, great examples of companies that have implemented a successful storytelling strategy.

Social influencers aren’t a new concept. Industry leaders have been using celebrities to represent their products since… well, since Hollywood’s early existence. Open a vintage ladies’ mag and you’ll find Lucille Ball and Elizabeth Taylor shilling beauty products. These early pairings of celebrity and brand are no different than Selena Gomez’s partnership with Coach or Nike’s original 7-year deal with LeBron James. The $90M price tag on James’ contract with the athletic giant shows just how valuable celebrity endorsement can be in creating a successful brand.