In today’s digital age, it’s an exciting time to be a marketer. Marketing departments have shifted from teams of art-based advertisers and public relators to data-driven thinkers tasked with predicting consumer behavior. Every marketing dollar spent is being closely analyzed. With smarter strategies comes the burden of keeping up with the ever-changing digital landscape.

The single greatest advantage of Facebook advertising is the data it collects and the abundance of targeting options available to companies. You can choose the people you want to reach based on demographics and interest, get in touch with your existing contacts, and find people on Facebook who are similar to your current customers. But how do you do that? This is where Facebook custom audiences come in.

If you’re a business looking to take your social strategy up a notch, you should be taking a closer look at social media mentions. How you find content and conversations and how you engage with your audience gives you the upper hand in your brand’s social media marketing strategy. Consumers pay extra attention to those that utilize these practices and go the extra mile to connect with them.

The world is starting to love voice assistant technology. In fact, 25 million smart speakers flew off the shelves of retailers in 2017 resulting in triple the sales from the year before. Just as a ship captain shouts commands from the deck to his crew, we have the ability to command our home’s appliances, place orders online and access a world of endless information with the reach of our voice.

Commit Agency took home eight ADDY Awards yesterday, March 8, at the annual awards gala held at the Phoenix Art Museum. The ADDY Awards are put on each year by the Phoenix Ad Club and recognize the best of Arizona advertising.   Commit was awarded trophies for the following:   Category Client Award Packaging Campaign […]

Google recently released a comprehensive blog reintroducing featured snippets. Snippets have been around for a while and their capabilities continue to grow in the world of search. So what are featured snippets and what makes them so important?

In an ideal world, a website’s search engine optimization (SEO) and pay-per-click (PPC) campaigns work in synchronized harmony to create optimal results. While often true (if done correctly), it’s important to understand how SEO and PPC work together to attract new customers, boost revenue and increase leads. But before we get into how SEO and […]

Five years ago, I vaguely knew about Twitter lists when I opened my account. I simply didn’t want to be bothered with another “fad” that would come and go. Until it didn’t go away. Now I’m kicking myself for not utilizing it sooner.

A website project is not fully completed until it has gone through the quality assurance stage. Before the launch date, QA testing is done to make sure everything is working properly and doesn’t provide any issues for your site users. Here are the best strategies that Commit Agency has implemented for website QA.

Brands who aren’t implementing influencer marketing into their strategy are already behind in 2018. Why? It’s no longer just another social media marketing fad. In fact, it currently produces the best ROI and is the fastest-growing online acquisition channel. According to Forbes magazine, influencer marketing has proven to be the “most effective form of advertising.”

“Think back to the moment you saw your first child (or fur baby). Remember the innocent, all-encompassing love in their eyes? The gooey center that formed in your heart? That’s how you’ll feel the first time you use our product.” If fond images passed through your mind while reading our opener, you’ve just experienced emotional branding.

Baby boomers are a hot consumer market. First, it’s a massive pool of potential customers: More than 75 million people fall into the “Baby Boomer” category (those born between 1945 and the mid-60s). Baby boomers are also a captive audience for television and radio ads, as most of this generation has already retired or is nearing retirement age. If you’re looking to market your product or service to the Baby Boomer generation, here are a few things you should know first.