Instagram contests are all the rage right now and it’s no wonder they’ve become so popular. Who wouldn’t love some free swag from a favorite brand as a thank you for being a loyal follower? We’ve orchestrated successful Instagram contests for a variety of clients and have discovered three of the best rules to follow […]

Let’s face it: Snapchat is no longer for the kiddos.   It’s grown into an app used by people of all ages around the world. And those users are an incredibly loyal bunch to the app and to the people and brands they connect with. If you’re a marketer looking for a way to be […]

Engagement has become a buzzword—and not just in the wedding industry. Employees who feel engaged at work are more likely to report high job satisfaction. Consumers who engage with a brand are more likely to buy. Viewers invest time or money in companies whose ad campaigns are engaging and interactive. Here are five ways you […]

If you haven’t noticed, Facebook just got noisier. A few weeks ago, I showed up at the office bright and early after working from home the previous day. I booted up my laptop and checked my smartphone as usual, only to have a video recipe for peanut butter fudge sugar cookie cheesecake bars with bacon […]

Viral content is the holy grail of digital and social media marketing. But with Facebook users sharing more than 4.75 billion pieces of content daily, it’s increasingly harder to go viral. Ten years ago, a video that scored 500,000 unique hits was considered viral. Today, the same video needs to rack up 5 million views […]

Many boutique hotels have a challenge when it comes to OTAs (Online Travel Agents). We often get the request to stimulate direct bookings, that boutique owners do not want OTA business. Big mistake. Huge. In this piece, I’m going to explore and implore the reasons why it is vital to embrace the OTA and how […]

Here at Commit, we’re all about social media. All the platforms! All the hashtags! All the talk about Twitter being dead! We love social media so much that to celebrate Social Media Day today, we created an infographic with some pretty amazing stats about our favorite platforms. What are you posting today in celebration of […]

We’ve all seen terrible profile pics. I’m not talking about the grainy, faded, fashion-nightmare-inducing “Throwback Thursday” photos popularized on Facebook—well, not unless you make one of those your permanent profile image. Bad online photos can range from mall-kiosk headshots with laser backdrops circa 1995 to otherwise nice shots that appear blurry thanks to mom’s low […]

We’ve all been moved by stereotypical emotional marketing. Who could forget the emaciated bodies and tear-stricken faces of the children ready for virtual adoption in the Save the Children commercials of the 1990s and early ‘oughts? Or the wagging tails of the shelter dogs begging to be brought home in the Ad Council’s Adopt-a-Pet campaign? […]

Trust must be earned. Not only is this a life lesson—the kind of aphorism my parents spouted when I asked to stay home alone overnight for the first time—but it’s also crucial to the foundation of your business. In his bestselling book, The Seven Habits of Highly Effective People, late author and entrepreneur Stephen Covey […]

There are a lot of pieces on the web that tell what you should do when running an online media campaign in Facebook and Instagram. Very few give guidance in reverse. What are the common mistakes made when running that paid media? Just call this a how-to, in reverse. Today, we’re going to list the […]

Everyone loves a great story, right? Even as a baby, you undoubtedly stopped fussing as soon as someone read to you the soothing first line of “Goodnight Moon.” Throughout your early childhood, you probably listened attentively to your teachers, parents and others read aloud to you. And if you’re anything like me or my kids, […]