Pinterest is no longer that little social network that moms use for their DIY projects. The site has grown into a full-fledged resource used by people of all ages and businesses of all types. It’s grown so much, in fact, that it recently surpassed Snapchat and Twitter in monthly active users!   With all of […]

Google has created many different ways for businesses to highlight their specific products or services. Google Hotel Booking Ads is a service specific to the hospitality industry that allows travelers to see varied price points from different booking engines and hotels. Travelers never even have to leave Google’s search results page and can book right […]

When I was in college, one of the first things I learned when it came to advertising was that in order for an ad’s conversion rate to remain consistent, you would have to double your ad frequency every every couple of years.   That was 20 years ago, and I can say that based on […]

So the pie isn’t perfect? Cut it into wedges. Stay in control, and never panic. –Martha Stewart   True, Martha was probably referring to her Green Market Apple Pie when she said that, and not a marketing pie, but her wisdom here is uniquely applicable to both types of pies.   And while I’d like […]

Smart ad copy could be the difference between a successful marketing campaign and a total flop. Ad copy should sell and convert your audience within a matter of seconds. This type of copywriting is different from writing long-form content or campaign writing, and it takes a skilled writer. Our resident copywriting pro, Heidi, is always […]

It wasn’t too long ago that the phrase “social media influencer” didn’t even exist.   Now, it’s something everyone wants to talk about. And rightfully so.   Influencers are the darlings of the marketing world—a way for brands to connect with prospective customers in a meaningful, authentic way.   And because more and more consumers […]

Leave it to Mark Zuckerberg to kick off the annual F8 Conference with a bang! From Facebook-family app updates and features, to privacy and virtual reality, the Facebook CEO and his team turned on the firehose and delivered a blast of news that media outlets will be dissecting for months to come. However, there were […]

Recognizing graphic design principles and trends starts with understanding the basics. Graphic design is a delicate composition of tension, balance, connection and relevance. This has always been true of design in general. Of course, designers should be versed in the latest trends, particularly in digital and social, as those platforms and restrictions change all the time, […]

Being the new business in town can be challenging. Not only are you trying to build a solid customer base, but you’re also trying to maintain and reach out to new customers each day. Thankfully, the internet can help spread the word–but you have to put in the work. Here are six smart strategies to rank your local business, according to the experts at Commit Agency.  

In today’s digital age, it’s an exciting time to be a marketer. Marketing departments have shifted from teams of art-based advertisers and public relators to data-driven thinkers tasked with predicting consumer behavior. Every marketing dollar spent is being closely analyzed. With smarter strategies comes the burden of keeping up with the ever-changing digital landscape.

The single greatest advantage of Facebook advertising is the data it collects and the abundance of targeting options available to companies. You can choose the people you want to reach based on demographics and interest, get in touch with your existing contacts, and find people on Facebook who are similar to your current customers. But how do you do that? This is where Facebook custom audiences come in.

If you’re a business looking to take your social strategy up a notch, you should be taking a closer look at social media mentions. How you find content and conversations and how you engage with your audience gives you the upper hand in your brand’s social media marketing strategy. Consumers pay extra attention to those that utilize these practices and go the extra mile to connect with them.