Generation Z may not be as well-known culturally as the millennial generation that came before them, but there’s plenty of reason to take notice of this emerging demographic. Gen Z [...]
Read MoreThe definition of an integrated marketing campaign is an endeavor in which a brand uses multiple means of communication to send a message to its target audience. By this definition, [...]
Read MoreWhy is PPC marketing so important? Simply put, it’s essential—and it works. A third of people click on paid search ads because those ads directly answer their search query, making [...]
Read MoreSocial advocacy and social responsibility have become almost foundational in modern marketing strategy. However, the concept of social advocacy cannot be treated like just another marketing tactic. It can also [...]
Read MoreIn the world of digital marketing, data is the gravity that binds. Data informs our decisions and predicts our future activities; it also lets us know how our previous actions [...]
Read MoreSearch engine optimization, better known as SEO, is constantly changing. Adhering to the principles that saw your business achieve success in 2020 is a short-sighted measure. Google’s ever-changing search engine [...]
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