Pros and Cons of Industry Benchmarks
March 13, 2019
We humans naturally have a fear of the unknown, right? We all react to being outside of our comfort zone differently. Some might get quiet, some might get chatty, others [...]
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A Beginner’s Guide to Public Relations
November 15, 2018
Imagine for a moment that you’re the CEO of a small company. It shouldn’t come as a surprise, then, that your marketing budget is, well...more like “What marketing budget?” Your [...]
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What Makes a Successful Marketing Campaign?
September 11, 2018
What makes a successful marketing campaign? The plain and simple answer is a lot of things. Surprising, isn’t it? Yeah, not really. However, don’t get discouraged because you can make [...]
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How To Ask Your Followers for Recommendations on Facebook
September 4, 2018
Let’s just cut right to the chase, shall we? Your business needs recommendations, doesn’t it? If you clicked on this article, that answer is probably “yes”. Recommendations have become the [...]
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3 Ways Goodwill Branding is Driving Authentic Experiences
August 22, 2018
Authentic brand experiences should be present at every customer touchpoint—from the company’s branding to its social media posts to the way its employees answer the phone.
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The Goal of Integrated Marketing Campaigns
July 3, 2018
It’s Friday afternoon, and you find yourself hopping over to Facebook for a quick scan before heading home for the weekend. As you scroll through your feed, you see an [...]
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