What is Social Media Storytelling?
January 12, 2018
Social media storytelling has become an increasingly popular form of marketing, and it’s easy to understand why. Stories are captivating. From adolescence through adulthood, we are drawn to the lessons [...]
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The Hottest Marketing Concept for Your Industry
December 28, 2017
In essence, cleverism describes a marketing concept as“the belief that companies must assess the needs of their consumers first and foremost.”
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4 Compelling Examples of Storytelling on Social Media
December 7, 2017
Storytelling is one of the most compelling ways to capture people’s attention. Why? Because everyone loves a good story. But sometimes coming up with a plot, climax, and resolution relating [...]
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Boutique Hotels and OTAs: Love Affair or Fatal Attraction?
July 7, 2017
Many boutique hotels have a challenge when it comes to OTAs (Online Travel Agents). We often get the request to stimulate direct bookings, that boutique owners do not want OTA [...]
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What Your Profile Photos Say About You
June 19, 2017
We’ve all seen terrible profile pics. I’m not talking about the grainy, faded, fashion-nightmare-inducing “Throwback Thursday” photos popularized on Facebook—well, not unless you make one of those your permanent profile [...]
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Emotional Branding: More than Manipulation
June 10, 2017
We’ve all been moved by stereotypical emotional marketing. Who could forget the emaciated bodies and tear-stricken faces of the children ready for virtual adoption in the Save the Children commercials [...]
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