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A New Kind of Advertising Strategy | Blog | Commit

Be Human: A New Kind of Advertising Strategy

July 22, 2016

It’s mind-boggling to reflect on the number of things we used to have to do manually that there is now an automation, an app, or some other technology that will [...]

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5 Dimensions of Creative Media Advertising | Blog | Commit

5 Dimensions of Creative Media Advertising

July 18, 2016

When it comes to media advertising, what leads to the greatest ROI? For years, brand managers and their agencies lacked a scientifically precise way to know for sure. However, several [...]

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Art + Science = Creative Advertising | Blog | Commit

Art + Science = Creative Advertising

July 8, 2016

In the days of old, marketers had no way to assess the effectiveness of their campaigns. In those days, John Wanamaker’s complaint—“Half of the money I spend on advertising is [...]

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5 Great Books On Marketing Concepts | Blog | Commit

5 Great Books On Marketing Concepts

May 9, 2016

Society, culture and businesses are all enduring the shocks brought on by new technologies and methodologies. Trying to keep up with these changes can seem like a full-time job in [...]

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How a Design Agency Art Director Finds Inspiration | Blog | Commit

How a Design Agency Art Director Finds Inspiration

April 27, 2016

One of the most important pieces to running a top-quality design agency is having the best possible talent designing for you. You can spend hours brainstorming with the best and [...]

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Digital Marketing for the Healthcare Industry | Blog | Commit

Digital Marketing for the Healthcare Industry

April 25, 2016

In an interview with Forbes, healthcare marketing expert Brent Walker described how the healthcare sector is becoming increasingly consumer-driven. He outlined three main drivers behind this shift: demographics, with respect [...]

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