What to Know When Hiring an Influencer Marketing Agency
March 30, 2022
If you haven’t heard, influencer marketing is here to stay. In fact, influencers have never been more valuable to brands. Why? Simply put, influencer marketing is one sector of social media [...]
Read More
Brand Equity | What it is and Why it’s So Important
December 8, 2021
Research shows that consumers are willing to pay extra for a product or service if it meets their criteria. For instance, shoppers will pay more for a high-quality experience, or [...]
Read More
How to Leverage Cameo In Your Social Media Marketing
November 12, 2021
When leveraging the power of brand advocates or endorsements from well-known personalities, success comes in all sizes. And, targeting the biggest names or the most sought-after celebrities, in fact, might [...]
Read More
Engaging Social Media Posts | Tips and Examples from the Marketing Experts
September 15, 2021
When executed strategically and creatively, social media as a marketing tool can be a powerful driver of awareness, brand engagement and ultimately traffic or revenue to your business. However, when [...]
Read More
Generational Marketing | How to Speak to The Right Audience The Right Way
August 26, 2021
Generational marketing is a must for any business that aims to appeal to multiple segments of the marketplace. When done right, generational marketing allows marketers to speak directly to their [...]
Read More
Zoomer Generational Marketing | Who They Are and How to Reach Them
August 26, 2021
Generation Z may not be as well-known culturally as the millennial generation that came before them, but there’s plenty of reason to take notice of this emerging demographic. Gen Z [...]
Read More
