Generational Marketing | How to Speak to The Right Audience The Right Way
August 26, 2021
Generational marketing is a must for any business that aims to appeal to multiple segments of the marketplace. When done right, generational marketing allows marketers to speak directly to their [...]
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Zoomer Generational Marketing | Who They Are and How to Reach Them
August 26, 2021
Generation Z may not be as well-known culturally as the millennial generation that came before them, but there’s plenty of reason to take notice of this emerging demographic. Gen Z [...]
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Examples of Effective Integrated Marketing Campaigns
August 18, 2021
The definition of an integrated marketing campaign is an endeavor in which a brand uses multiple means of communication to send a message to its target audience. By this definition, [...]
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Finding The Right Internet Marketing Company For Your Brand | A Business Owner Checklist
June 24, 2021
On the surface, in today’s ever-digital world, a business looking for an Internet marketing company to partner with has no shortage of options. From SEO to paid search to ecommerce [...]
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5 Examples of Good UI and UX Design
June 9, 2021
An Uxeria study shows that 70 percent of failed online businesses do so because of poor user experiences. This means that most brands’ online business, and ultimately maximizing their e-commerce [...]
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Debranding | Definition, Examples and Why It Can Be Effective
May 12, 2021
With a different approach, brands can still establish themselves in their desired manner with their respective audiences. How can they do this? By shedding the name value that has seen [...]
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